Bill Bradley was already famous in college as the epitome of certain American virtues: integrity, honesty, and athleticism. As an NBA star, he took those virtues to the big leagues. As a US Senator, he had a chance to codify some of them into law and prevent the rise of sports betting. But at the same time, others in Bradley's state were making huge money on this illicit form of gambling.

For further reading:

John McPhee’s A Sense of Where You Are

American Bettors Voice, non-profit advocacy for sports bettors co-founded by Gadoon “Spanky” Kryollos.

Bill Bradley’s Values of the Game

David Hill's The Vapors: Southern Family, the New York Mob, and the Rise and Fall of Hot Springs, America's Forgotten Capital of Vice

Professional and Amateur Sports Protection Act of 1992.
https://www.congress.gov/bill/102nd-congress/senate-bill/474