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GenZs are interested in  wellness products this Black Friday

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Extensive research conducted with student influencers in South Africa, has revealed that this Black Friday Gen Z's are interested in buying wellness not because it is fashionable but because it helps them stay stable.

Each generation has had a preference over their shopping behaviour, Boomers bought appliances, Milennials bought sneakers and now Gen Z's are looking at skincare, supplements gym memberships etc.

Lulu Gaboo spoke to youth culture expert Greg Potterton from the BOO! Campus Media....

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