Although sixty-four percent of Africans express confidence in their continent, they continue to favour non-African brands, which maintain only a fourteen-percent share of the most admired brands in Africa, this is according to Brand Africa's 14th annual Brand Africa Best Brands research and rankings. Among the Top 50 most admired countries, South Africa, Nigeria, the United States, China, and Kenya are identified as the top five countries perceived to contribute to a better Africa. For more on this Lulu Gaboo spoke to Founder and Chairman of Brand Africa's Thebe Nkalafeng.