When an emergency strikes, UNICEF aims to get life-saving supplies moving within 72 hours. Its emergency response includes medical supplies, water and sanitation equipment, education and recreation kits, and support for keeping vaccines at the right temperature. At UNICEF's main humanitarian supply hub in Copenhagen, Denmark, emergency supplies are kept ready for rapid deployment to countries hit by conflict or natural disasters. UNICEF Emergency Supply and Logistics Coordinator Erika Abs spoke to UN News's Felipe de Carvalho about why preparation before a crisis can be just as important as the response itself.