The African content creator economy is thriving, growing at a rate of 28.5% per year and set to reach 17.8 billion US Dollars by 2030. Yet, for many of the continent's talented creators, turning their content into a sustainable income stream remains a case of 'Instagram vs reality'.

Many African creators face unique hurdles, including limited local brand partnerships, payment processing barriers, and lower collaboration rates. To help more of the continent's creators achieve financial stability, Webfluential and theSalt, two of Africa's leading platforms for digital entrepreneurship, have developed the Creator's Second Salary Blueprint.

For more on this, Peter Ndoro spoke to Pieter Groenewald, Founder of and CEO of Nfinity Influencer.