As South Africa marks both Heritage Month and Tourism Month, there is growing recognition of the role that creative entrepreneurs play in preserving culture, creating jobs, and contributing to local economic development.

The beauty and wellness sector is one such industry, where African identity, culture, and entrepreneurship increasingly intersect.

From beauty products inspired by local ingredients to salons that provide training and employment opportunities, the sector has become an important source of income for many women.

Mpho Sithole spoke to Beauron Julies, founder of Goddess Château Beauty, who has spent more than eight years building a brand in the beauty industry through professional nail services, beauty education, and beauty products...