With the emergence of new media and the digital age, at times its best that brands have a publishers mindset. With content taking various forms and shapes, brands and agencies have had to adapt to keep up with this new wave of media.

On this episode of Advertising is Dead, host Varun Duggirala is joined by Co-Founder and CEO of ScoopWhoop, Sattvik Mishra. They talk about how Sattvik and his 2 friends from advertising became accidental entrepreneurs because of their love for content in this era.

Talk to Varun Duggirala on Twitter and Instagram @varunduggi Talk to Sattvik Mishra on Twitter and Instagram @sattvikm

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.