Longtime friend of Adlandia and reporter behind Axios’ Media Trends weekly newsletter, Sara Fischer stops by to talk all the things we should be watching as 2022. 

Sara takes us through the growing interest and investment in local media, further consolidation of media x tech, innovation in audio, and keeping your edge in a competitive content marketplace. If you want to know where to focus your attention, Adlandia - this one’s for you.

Longtime friend of Adlandia and reporter behind Axios&rsquo; Media Trends weekly newsletter, Sara Fischer stops by to talk all the things we should be watching as 2022.&nbsp;
Sara takes us through the growing interest and investment in local media, further consolidation of media x tech, innovation in audio, and keeping your edge in a competitive content marketplace. If you want to know where to focus your attention, Adlandia - this one&rsquo;s for you.

What We’re Watching in 2022 with Axios’ Sara Fischer

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/423d3242-0195-4f97-9e31-ae60013b8bd9/transcript

Lara Vandenberg, CEO & Founder of Publicist.co (and sister product Operator) comes by Adlandia to talk about how she’s building the infrastructure for marketing and communications experts to go independent. She talks about how the need for marketing comms talent is only growing, how she’s digitizing the typically analog networking process through a premium level marketplace, connecting clients and experts, and how building this end-to-end solution is so critical to getting more expert talent into flexible working. Corporate is getting flexible, Adlandia! Listen to this one to understand how you can source premium talent or even put yourself on the Publicist platform.

 Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Lara Vandenberg, CEO &amp; Founder of Publicist.co (and sister product Operator) comes by Adlandia to talk about how she’s building the infrastructure for marketing and communications experts to go independent. She talks about how the need for marketing comms talent is only growing, how she’s digitizing the typically analog networking process through a premium level marketplace, connecting clients and experts, and how building this end-to-end solution is so critical to getting more expert talent into flexible working. Corporate is getting flexible, Adlandia! Listen to this one to understand how you can source premium talent or even put yourself on the Publicist platform. Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

Marketing & Comms Talent Goes Flexible with Lara Vandenberg

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/e336935d-0545-47fe-8bed-ae280156947f/transcript

Jarrod Dicker, the former Commercial VP of Washington Post and CEO of Po.et, is back on Adlandia in his new role as General Partner at TCG (The Chernin Group).  




Jarrod talks through the fundamentals of Web3, if and where brands should be hopping in, who on the client-side should be leading the charge, and his thoughts on legacy media co-existing with on-chain up-and-comers.     




We also jam on why early content marketing signaled the current state of advertising and marketing, and the future of membership and community. 




If anyone understands the intersection of legacy media and Web3 it’s Jarrod - this one’s not to be missed. 

 Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Jarrod Dicker, the former Commercial VP of Washington Post and CEO of Po.et, is back on Adlandia in his new role as General Partner at TCG (The Chernin Group).   Jarrod talks through the fundamentals of Web3, if and where brands should be hopping in, who on the client-side should be leading the charge, and his thoughts on legacy media co-existing with on-chain up-and-comers.      We also jam on why early content marketing signaled the current state of advertising and marketing, and the future of membership and community.  If anyone understands the intersection of legacy media and Web3 it’s Jarrod - this one’s not to be missed.  Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

A Web3 Primer with Jarrod Dicker

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/c75881be-c595-404b-9c49-ae2801569902/transcript

Former CMO of Tishman Speyer and newly appointed CMO of Moelis Australia Hospitality Management, Michaella Solar-March joins us for a conversation around community x physical spaces x commerce. Michaella talks to us about innovating legacy real estate asset, Rockefeller Center - turning it into an experience that echoes authentic New York. She shares how her team evolved the thinking of one of the largest real-estate property management and development companies in the world - moving one of the biggest campuses in NYC from transactional to transformational, including the process for aligning the organization to embrace (and act on) the hospitality-inspired thinking she brought to the brand. Plus don’t miss her BUY, BYE, BY.  




Our partners at Yieldmo return for part 3 of our 4-part series on how they are reimagining contextual targeting.

 Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Former CMO of Tishman Speyer and newly appointed CMO of Moelis Australia Hospitality Management, Michaella Solar-March joins us for a conversation around community x physical spaces x commerce. Michaella talks to us about innovating legacy real estate asset, Rockefeller Center - turning it into an experience that echoes authentic New York. She shares how her team evolved the thinking of one of the largest real-estate property management and development companies in the world - moving one of the biggest campuses in NYC from transactional to transformational, including the process for aligning the organization to embrace (and act on) the hospitality-inspired thinking she brought to the brand. Plus don’t miss her BUY, BYE, BY.   Our partners at Yieldmo return for part 3 of our 4-part series on how they are reimagining contextual targeting. Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

Marketing for Longevity, Not Leasing, with Michaella Solar-March

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/1a4d8fb2-e9a6-41da-afd9-ae28015693eb/transcript

Monica Padman, Co-creator, Co-host and Producer of the ever-expanding Armchair Expert podcast umbrella joins us in Adlandia. Monica talks about why relatability is key and opens unexpected introductions. Monica also explains how creating a safe space for their guests allows the shows to explore vulnerable topics and how her work as an improv actor taught that going super specific is the greatest way to be universally relevant. She also walks us through how marketers can better tune into and collaborate with creators, and her wish list of brand partnerships. Plus, don't miss Laura and Alexa debate whether more is more when it comes to media buying models. 




Our partners at Yieldmo return for part 2 of our 4-part series on how they are reimagining contextual targeting.

 Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Monica Padman, Co-creator, Co-host and Producer of the ever-expanding Armchair Expert podcast umbrella joins us in Adlandia. Monica talks about why relatability is key and opens unexpected introductions. Monica also explains how creating a safe space for their guests allows the shows to explore vulnerable topics and how her work as an improv actor taught that going super specific is the greatest way to be universally relevant. She also walks us through how marketers can better tune into and collaborate with creators, and her wish list of brand partnerships. Plus, don't miss Laura and Alexa debate whether more is more when it comes to media buying models.  Our partners at Yieldmo return for part 2 of our 4-part series on how they are reimagining contextual targeting. Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

Getting Specific with Monica Padman of Armchair Expert

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/ba2ad2b6-24a4-46a2-9c59-ae280156f755/transcript

Alex Lieberman (Executive Chairman) and Austin Rief (CEO) of Morning Brew drop by Adlandia to talk about their newsletter’s college campus start and future roadmap to serve their 3MM+ subscribers. Hear how they are finding product market fit, building and scaling niche audiences, and creating horizontal extensions for IP franchises including commerce ideas and curriculum services for the next generation of business leaders. Ted Lasso x Morning Brew collaboration anyone?




Plus, our partners from Yieldmo return for a new 4-part series on how they are reimagining contextual targeting.

 Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Alex Lieberman (Executive Chairman) and Austin Rief (CEO) of Morning Brew drop by Adlandia to talk about their newsletter’s college campus start and future roadmap to serve their 3MM+ subscribers. Hear how they are finding product market fit, building and scaling niche audiences, and creating horizontal extensions for IP franchises including commerce ideas and curriculum services for the next generation of business leaders. Ted Lasso x Morning Brew collaboration anyone? Plus, our partners from Yieldmo return for a new 4-part series on how they are reimagining contextual targeting. Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

Building and Scaling Niche with Morning Brew

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/740b4f3c-17c8-4788-b6ec-ae2801571da5/transcript

On this episode we're catching up with Peloton's SVP of Global Marketing and Communications, Dara Tresder, to talk all things Peloton - from brand access to programming to influence and beyond. Dara gives us insight into Peloton's data-driven "you said, we did" approach to supporting members as well as a look into the brand's communications framework. Plus, the power of community and Dara's thoughts on creative effectiveness and brand authenticity. See you on the leaderboard, Adlandia! 

 Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

On this episode we're catching up with Peloton's SVP of Global Marketing and Communications, Dara Tresder, to talk all things Peloton - from brand access to programming to influence and beyond. Dara gives us insight into Peloton's data-driven "you said, we did" approach to supporting members as well as a look into the brand's communications framework. Plus, the power of community and Dara's thoughts on creative effectiveness and brand authenticity. See you on the leaderboard, Adlandia!  Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

On this episode we're catching up with Peloton's SVP of Global Marketing and Communications, Dara Tresder, to talk all things Peloton - from brand access to programming to influence and beyond. Dara gives us insight into Peloton's data-driven "you said, we did" approach to supporting members as well as a look into the brand's communications framework. Plus, the power of community and Dara's thoughts on creative effectiveness and brand authenticity. See you on the leaderboard, Adlandia!

You Said, We Did with Dara Treseder 

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/02a4c022-0b02-4414-887d-ae2801573f0a/transcript

In his podcast debut, Steve Wilson, a staple name in podcasting, stops by Adlandia to talk about where podcasts are going next, creating scripted fiction in audio, the opportunities that exist for brands in the space, and why he is excited about his new role as Chief Strategy Officer at podcast studio, QCODE.  Plus Alexa and Laura talk about innovation in the podcast industry and where we could see new audio experiences emerge. 

 Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

In his podcast debut, Steve Wilson, a staple name in podcasting, stops by Adlandia to talk about where podcasts are going next, creating scripted fiction in audio, the opportunities that exist for brands in the space, and why he is excited about his new role as Chief Strategy Officer at podcast studio, QCODE.  Plus Alexa and Laura talk about innovation in the podcast industry and where we could see new audio experiences emerge.  Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

In his podcast debut, Steve Wilson, a staple name in podcasting, stops by Adlandia to talk about where podcasts are going next, creating scripted fiction in audio, the opportunities that exist for brands in the space, and why he is excited about his new role as Chief Strategy Officer at podcast studio, QCODE.  Plus Alexa and Laura talk about innovation in the podcast industry and where we could see new audio experiences emerge.

Are we there yet? The Audio Expanse with Steve Wilson

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/a3df6394-432a-40dd-ad3b-ae2801577a9c/transcript

This week we have another independent agency feature with Founder and CEO, Alain Sylvain, of Sylvain - a strategy consultancy focusing on brand and product. Alain walks us through becoming a B-corp, the evolution of brand purpose to brand responsibility, not getting caught in becoming the everything agency and much more. We also get nerdy on media formats and evaluating agency partners beyond their work by considering the practices and actions they uphold against their beliefs.

 Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

This week we have another independent agency feature with Founder and CEO, Alain Sylvain, of Sylvain - a strategy consultancy focusing on brand and product. Alain walks us through becoming a B-corp, the evolution of brand purpose to brand responsibility, not getting caught in becoming the everything agency and much more. We also get nerdy on media formats and evaluating agency partners beyond their work by considering the practices and actions they uphold against their beliefs. Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

Beyond Brand Purpose with Alain Sylvain

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/82c5a0fd-c992-44b7-afe3-ae28015789c9/transcript

Adlandia, we continue to highlight independent agencies and founders. In this episode you’ll meet Rakia Reynolds, Executive Officer & Founder of multimedia strategic communications agency. Skai Blue Media focuses on supporting people, product, and places and is working with some of the biggest brands and talent in the industry.




Rakia shares her thoughts on moving from the Year of Words to the Year(s) of the Works and what intentionality with language looks and sounds like. She gives us perspective on the role of talent, communities, and why marketers should consider the impact of nano influencers and meeting them at the kitchen table. Rakia also shares additional projects she's working on to drive the industry forward - including building an AI communications platform and a community to support women in the industry.




Plus, Alexa and Laura talk about the intersection of content, channel and commerce in the form of everything from creators to shareholders to open-source briefs.

 Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Adlandia, we continue to highlight independent agencies and founders. In this episode you’ll meet Rakia Reynolds, Executive Officer &amp; Founder of multimedia strategic communications agency. Skai Blue Media focuses on supporting people, product, and places and is working with some of the biggest brands and talent in the industry. Rakia shares her thoughts on moving from the Year of Words to the Year(s) of the Works and what intentionality with language looks and sounds like. She gives us perspective on the role of talent, communities, and why marketers should consider the impact of nano influencers and meeting them at the kitchen table. Rakia also shares additional projects she's working on to drive the industry forward - including building an AI communications platform and a community to support women in the industry. Plus, Alexa and Laura talk about the intersection of content, channel and commerce in the form of everything from creators to shareholders to open-source briefs. Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

Intentional Words with Rakia Reynolds

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/48bf7a24-e893-4204-a548-ae280157af8f/transcript

Two of the advertising industry’s most innovative and thought-provoking voices provide an unfiltered perspective on the signals in the noise -- exclusively on the iHeartPodcast Network.Laura Correnti and Alexa Christon host conversations with the advertising industry’s best practitioners on the new and next in marketing, media, and creativity every other Tuesday. Each episode, Laura and Alexa spot marketplace trends, introduce inspiring talent, and debate ideas and business models - providing listeners with actionable perspectives to bring back to everything from brainstorms to boardrooms.Adlandia is a practitioner's podcast where critical thinking meets creativity, and pitch points, talk tracks, and the “way it’s been done before” aren’t allowed.Follow the show on Twitter @adlandiapodcast and please subscribe for future episodes. #iHeartAdlandia

ADLANDIA

Social links:

Follow the podcast:

69 clip(s)