Adam is in Notting Hill this week, at a museum made almost entirely of the things most people throw away. The Museum of Brands has kept the packaging: cereal boxes, sweet wrappers, toys, comics and adverts going back to the Victorians...
The heart of it is the Time Tunnel, a corridor that starts in the 1800s and walks you forward decade by decade, so you can watch the same products change shape as you go. Grown-ups tend to stop dead in front of whichever decade they grew up in, which is half the fun. There are family trails to pick up on the way round, a garden out the back and a cafe.
It is on Lancaster Road in Notting Hill, open Monday to Saturday from 10am to 5pm, and Sundays from 11am.
Find out more by searching for the Museum of Brands.

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