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S1E6 • Tom Wintering • 6 Pitfalls of CX management, Pt. 1

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Traditional experience management is a round peg. Today's consumer landscape is a square hole. The two no longer fit together – so we're here to guide 
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Even the most seasoned experience professionals can fall victim to common CX pitfalls. We sat down with Tom Wintering, a leader in McKinsey’s global CX practice, to explore high-impact solutions to some of the most pervasive issues in this space – and how brands can determine whether they’re committing a faux-pas.    

 
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Traditional experience management is a round peg. Today’s consumer landscape is a square hole. The t 
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