Operationalizing customer feedback is easy in principle – but in practice, very few brands have been able to solve the puzzle. Enter William Folsom, the Senior Manager of Customer-Centric Initiatives at Aaron’s.  
 
In his time working for this household-name retailer, Folsom has learned to effectively build trust with operational leaders and scale new initiatives using an agile approach. Tap into his wealth of experience empowering cross-functional teams with customer and employee feedback.