Once Simon Foster noticed the disconnect, he couldn't un-see it: traditional, survey-based experience management strategies are broken. They aren't compelling or engaging, they barely convert, and they don't get to the heart of customers' issues. He perceived a huge amount of friction between brands and their fans – so he forged his own path and founded Chatter.  
 
Instead of flooding retailers with low-value data, Foster set out to build a system that would empower them to take action. This is his story.