Visionary entrepreneur and Member of The Club since 2021, Darioush Khaledi, reflects on a life shaped by tradition, tenacity, and deep gratitude. From a boyhood in Shiraz to building Southern California’s largest family-owned grocery business, Darioush’s story is rooted in hard work and a belief in the boundless possibility of the American dream. With his wife Shahpar by his side, he founded Darioush Winery to honor his Persian heritage while embracing the opportunity and optimism he found in his adopted home.

For Darioush, business — whether in construction, groceries, or wine — has always been about people. In this conversation, he reflects on the values that have defined his path: hospitality, humility, cultural pride, and a deep sense of responsibility to give back. It’s a powerful story of what it means to build a life with intention — and to turn gratitude into legacy. 

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