What separates exceptional ideas from good ideas?  

Here’s an example of a good idea: Book two podcast guests and meticulously plan a conversation about creativity.

Now, here’s an exceptional idea: Get Brené Brown and Adam Grant to join you on a call, have absolutely NO plan, and hit record.  

This is… A Bit of Optimism.

For more on Brené and Adam's work check out: 

https://brenebrown.com/

https://adamgrant.net/