Daddy’s little girl at heart, Zipporah Maubane was raised in a family where her father always gave her the space and time to express herself which she says set the tone for her life, emboldening her to take up space as a leader. 

With a career that spans over 25 years, Zipporah started her professional life as a radio news reporter at the South African Broadcasting Corporation, went on to do government communications at the birth of the new South Africa, navigating the exciting yet complex waters of a transitioning society and shaping narratives that best encapsulated that change. She has occupied senior positions in marketing and communications amassing a wealth of experience in companies such as The Coca-Cola Company, DPD, BP and Sasol. 

Not a stranger to taking on the challenge of facilitating change management, Zipporah took on the challenge to reposition Altron as its Group Executive of Marketing, three years ago where she took it upon herself to rethink the brand and ideated on how to align the brand to a new strategy. A proponent of hard-work and subscribing to the idea that you have to take yourself seriously, your work seriously by constantly pursuing a standard of work that you can be proud of, Zipporah is responsible for influencing and executing Altron’s strategy by ensuring integration and alignment of messages across internal communications, media relations and investor relations to deliver a consistent experience for employees, shareholders, customers and society. She continues to work on building trust in the company by communicating its purpose, unique value position to the market, so it meets its reputational aspiration of being considered a trusted advisor in digital transformation, by business and public sector customers.

In this episode of the #987Woman Leadership Conversations Podcast Series, Zipporah shares her story and generously takes us through the journey of taking brand strategies from one level of success to the next in what she calls the fine art of creating positive corporate culture that translates into successful corporate strategies.