A first born daughter who was raised with the weight of responsibility to be exemplary, Nontokozo Madonsela says failure was never an option for her where leadership, structure and resourcefulness were encouraged in her parent’s home. This is a resolute spirit that has kept her going, moving from one level of success to the next in a variety of industries.

She has enjoyed great success as one of South Africa’s most talented marketers which she attributes to her passion to transform brands, to lead diverse and inclusive teams, doing work that has social and commercial impact.

Some of her notable milestones include leading a brand turn around for one of the biggest retail banks in Africa – Standard Bank, where under her leadership, a campaign entitled “What’s Your Next” changed how the retail bank in South Africa is perceived with a reported 4.4% improvement in the customer satisfaction index, the largest increase of any South African Bank.

Most recently, as the Group Chief Marketing Officer at Momentum Metropolitan Holdings, she is responsible for leading the renaming of the MMI group to Momentum Metropolitan, an achievement the group had struggled with since the merger in 2010 and through repositioning the Momentum & Metropolitan insurance brands, the brands have regained their relevance in the market.

 

In this episode of the #987Woman Leadership Conversations Podcast Series, Nontokozo shares her creative energy, sharing insight on how to tell stories, stating that you don’t need big budgets to create magical work, but creativity and a deep appreciation for human interest centred concepts as a catalyst for meaningful engagement.

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