Agriculture Minister John Steenhuisen has officially published new draft regulations that 
would restrict how plant-based meat alternatives are labelled in South Africa. 

Under these new rules, products like vegan sausages, mushroom biltong, or plant-based 
chicken nuggets would no longer be allowed to use traditional meat-related terms on their 
packaging. The regulations target “meat analogue products” – foods designed to mimic 
the appearance, flavour, and texture of real meat – and aim to ensure clearer labelling for 
consumers. The law is set to take effect in a year’s time. 

● Products can still be called things like "soya sausage" or "veggie burger," but 
terms like “chicken style” or “bacon style” using altered spellings or mimicking meat 
terms will be restricted unless clearly labeled as plant-based. 

● A minimum protein requirement (9%) has been introduced for products marketed 
as meat alternatives, ensuring a nutritional baseline for those substituting meat. 

● The plant-based industry continues to grow, with major retailers and fast-food 
chains across South Africa offering vegan 

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