Mats Sundin is back in Toronto, as he officially joins the Maple Leafs' front office following weeks of speculation. The addition that created the most noise on Monday was newly-named GM John Chayka, whose previous stint with the Arizona Coyotes was sometimes controversial. That prompted some tense questions from the Toronto media. Did the MLSE brass handle it properly? What about the new additions to Maple Leafs management? Bill is joined alongside Bob Reid, a Principal at Broadway Strategy and an expert in strategic communications and issue management.