OAW: Why do so many celebrities want a piece of the Ottawa Senators?

Rapper Snoop Dogg has confirmed he's part of one consortium bidding to buy the Ottawa Senators, the latest A-list celeb to through his hat in the ring as Ryan Reynolds' big continues alongside.

Why are celebrities being so drawn to this opportunity? Moshe Lander, Economist and Senior Lecturer in Economics at Concordia University with expertise in sports economics joins Chris Holski to break it all down.