A social psychology study released this month identified a new phenomenon called "Friendship Debt." It’s the paralyzing guilt we feel when we haven't replied to a friend's message for so long that it feels "too late" to reply now. The study found the average person has at least three "dead" conversations on WhatsApp with people they actually like, but are too embarrassed to restart.
Who is the person you’ve been "meaning to text back" for months, and how many "dead conversations" do you have currently in your whatsapp?

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