Farm Angels head Jenny Gailey joined Gary Hardgrave on 4BC Mornings to launch "Flanno for a Farmer Day," aiming to raise $750,000 and break an 1,800-person world record at the Ekka to support struggling agricultural families.

Confronting the grim reality of Australia losing a farmer to suicide every 10 days amidst severe "green drought" conditions, the initiative funds emergency aid, care packs, and peer mental health chats through online donations, IGA tokens, and pub trivia.