4BC Drive with Gary Hardgrave4BC Drive with Gary Hardgrave

Slogan Science: How One Nation made $5M while the Liberal Party just ‘flopped’

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While Pauline Hanson’s latest campaign pulled in a staggering $5 million in grassroots donations, Angus Taylor’s new catchphrase has been universally panned by voters.

Gary and ANU marketing guru Dr. Andrew Hughes expose the psychological tricks behind successful political messaging and explain exactly where the Opposition's creative team went wrong.

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4BC Drive with Gary Hardgrave

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