While Pauline Hanson’s latest campaign pulled in a staggering $5 million in grassroots donations, Angus Taylor’s new catchphrase has been universally panned by voters.
Gary and ANU marketing guru Dr. Andrew Hughes expose the psychological tricks behind successful political messaging and explain exactly where the Opposition's creative team went wrong.

Why Aussie workers are planning to legally 'cheat' their bosses this Friday
07:18

Why is the QLD Government counting Bic Pens to fix a $7.7 billion interest bill?
07:29

FULL SHOW: Listen back to 4BC Drive with Gary Hardgrave, Tuesday June 23rd, 2026
1:54:23