Jason Matthews on 4BC Breakfast has launched a major campaign backed by Queensland Premier David Crisafulli, legend Liz Ellis, and swimmer Cate Campbell to include netball in the Brisbane 2032 Olympic Games.

During the segment, Campbell advocated for netball's accessibility and grassroots growth over obscure additions like LA's flag football, while also revealing that her podcast Campbell & Co is joining 4BC’s network, Tapt Media.