Amid rising road fatalities, Jason Matthews on 4BC Breakfast and brand communications expert Christopher Melotti unpack why the Queensland Police Service's multi-million dollar "Fatal Five" campaign is failing to resonate with everyday drivers. 

They compare today’s conservative, easily ignored messaging to hard-hitting vintage campaigns, urging the state government to urgently overhaul its strategy with emotional storytelling before the dangerous holiday season.

Amid rising road fatalities, Jason Matthews on 4BC Breakfast and brand communications expert Christopher Melotti unpack why the Queensland Police Service's multi-million dollar "Fatal Five" campaign is failing to resonate with everyday drivers. 
They compare today&rsquo;s conservative, easily ignored messaging to hard-hitting vintage campaigns, urging the state government to urgently overhaul its strategy with emotional storytelling before the dangerous holiday season.

If it's happening in Brisbane, you'll hear about it first on 4BC Breakfast.

If it's happening in Brisbane, you'll hear about it first on 4BC Breakfast.

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Road toll emergency: Why Queensland’s multi-million dollar 'fatal five' campaign is utterly failing

Listen to 4BC Breakfast with Jason Matthews weekdays from 5:30am-9am.

Listen to 4BC Breakfast with Jason Matthews weekdays from 5:30am-9am.

 FULL SHOW: 4BC Breakfast with Jason Matthews, November 5th, 2026

Italian chef Davide Tamburrello was sacked from a Fortitude Valley restaurant after refusing to put pineapple on a pizza, later losing his unfair dismissal claim because his paperwork was filed a month late. 

While high-profile figures like Queensland Premier David Crisafulli backed the chef's culinary stance, Tamburrello has moved on as head chef in West End while radio hosts spark a fiery debate on whether pineapple belongs on pizza at all.

Italian chef Davide Tamburrello was sacked from a Fortitude Valley restaurant after refusing to put pineapple on a pizza, later losing his unfair dismissal claim because his paperwork was filed a month late. 
While high-profile figures like Queensland Premier David Crisafulli backed the chef's culinary stance, Tamburrello has moved on as head chef in West End while radio hosts spark a fiery debate on whether pineapple belongs on pizza at all.

Brisbane chef fired for refusing to put pineapple on pizza loses unfair dismissal claim

The Fair Work Ombudsman has sparked fierce industry outrage after publishing a social media post jokingly warning staff to secure medical certificates if they take a sick day for the Grand Theft Auto VI launch. 

Industry advocate Amanda Rose joined Jason Matthews on 4BC Breakfast and warned that this stunt undermines struggling small businesses, creates dangerous double standards, and actively puts employees at risk of dismissal for faking illness.

The Fair Work Ombudsman has sparked fierce industry outrage after publishing a social media post jokingly warning staff to secure medical certificates if they take a sick day for the Grand Theft Auto VI launch. 
Industry advocate Amanda Rose joined Jason Matthews on 4BC Breakfast and warned that this stunt undermines struggling small businesses, creates dangerous double standards, and actively puts employees at risk of dismissal for faking illness.

Road toll emergency: Why Queensland’s multi-million dollar 'fatal five' campaign is utterly failing

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