Managing Director of Urban Consultancy Firm Urbis James Tuma joined Luke Bradnam on 4BC Breakfast to argue that South East Queensland should be rebranded with a new name, not necessarily Brisbane.

The aim is to unify the region and maximise its economic potential, especially ahead of the 2032 Olympic Games.

Managing Director of Urban Consultancy Firm Urbis James Tuma joined Luke Bradnam on 4BC Breakfast to argue that South East Queensland should be rebranded with a new name, not necessarily Brisbane.
The aim is to unify the region and maximise its economic potential, especially ahead of the 2032 Olympic Games.

If it's happening in Brisbane, you'll hear about it first on 4BC Breakfast.

If it's happening in Brisbane, you'll hear about it first on 4BC Breakfast.

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Calls to rename South East Queensland for economic edge

https://api.omny.fm/orgs/88b564ea-a9a6-4751-910a-a5d800019396/clips/c0ac224c-db93-4b06-b245-b391016749ba/transcript

Hear all this week's best bits from 4BC Breakfast with Dean Miller and Sofie Formica 

Hear all this week's best bits from 4BC Breakfast with Dean Miller and Sofie Formica&nbsp;

Best of 4BC Breakfast with Dean & Sofie, February 16th-20th, 2026

Listen to the all new 4BC Breakfast with Dean Miller and Sofie Formica weekdays from 5.30am-9am.

Listen to the all new 4BC Breakfast with Dean Miller and Sofie Formica weekdays from 5.30am-9am.

 FULL SHOW: 4BC Breakfast with Dean & Sofie, February 20th, 2026

With the 2026 NRL season kicking off, psychologist Dr. Elizabeth Blackwood joined Dean & Sofie on 4BC Breakfast to explain why joining a footy tipping competition is actually great for your mental health.

Whether with family or coworkers, these low-stakes games foster a powerful sense of belonging, break down social barriers, and provide excellent cognitive stimulation.

With the 2026 NRL season kicking off, psychologist Dr. Elizabeth Blackwood joined Dean &amp; Sofie on 4BC Breakfast to explain why joining a footy tipping competition is actually great for your mental health.
Whether with family or coworkers, these low-stakes games foster a powerful sense of belonging, break down social barriers, and provide excellent cognitive stimulation.

Why your workplace needs a footy tipping comp this season

https://api.omny.fm/orgs/88b564ea-a9a6-4751-910a-a5d800019396/clips/f1d22900-62bd-4778-b63b-b3f60178f899/transcript

Calls to rename South East Queensland for economic edge

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