In this episode Liston and Marlo discuss the key connections between marketing and sales, as well as well as Liston’s top tips for the future of digital business.

Liston Witherill is a sales coach and trainer who helps non-sales people sell more client services by staying curious and providing more help to their clients.  He specializes in working with AMs, CSMs, and consultants - people who don't see themselves as "being in sales" but are in a client-facing role requiring them to provide 1) world-class service, and 2) opportunities for client improvement (i.e. sales!).

 You can connect with Liston on LinkedIn.