Melissa Allen, a human biologist who bridges the gap between physical therapy and fitness, and the Executive Director for Kovr, a military-grade sunscreen brand discusses the importance of doing something you love, not just for making money. Listen in as Marlo dives into Melissa's entrepreneurial journey, including the creation of Kovr sunscreen following a personal experience with skin cancer. Melissa shares insights on the challenges and strategies of starting a product business, the significance of specializing in services, and utilizing intuition in business decisions. Additionally, she highlights the importance of persistence, clarity, and asking the right questions to navigate the complexities of operating both a service-based and product-based business.

Episode Highlights:

01:18 The Genesis of Kovr Military Grade Sunscreen

02:04 The Entrepreneurial Journey: From Idea to Reality

03:59 Navigating the Challenges of a Dual Business Model

13:46 Specializing and Adapting Business Strategies Post-COVID

17:24 Time Management and Outsourcing for Business Success

Melissa Allen is a Human Biologist at Optimum Condition, a company bridging the gap between physical therapy and fitness. She is also the Executive Director of Kovr Military-Grade Sunscreen, providing high-performance skin protection.

You can connect with Melissa on Linkedin at: https://www.linkedin.com/in/coach-melissa/

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