Melissa Allen, a human biologist who bridges the gap between physical therapy and fitness, and the Executive Director for Kovr, a military-grade sunscreen brand discusses the importance of doing something you love, not just for making money. Listen in as Marlo dives into Melissa's entrepreneurial journey, including the creation of Kovr sunscreen following a personal experience with skin cancer. Melissa shares insights on the challenges and strategies of starting a product business, the significance of specializing in services, and utilizing intuition in business decisions. Additionally, she highlights the importance of persistence, clarity, and asking the right questions to navigate the complexities of operating both a service-based and product-based business.



Episode Highlights:

01:18 The Genesis of Kovr Military Grade Sunscreen

02:04 The Entrepreneurial Journey: From Idea to Reality

03:59 Navigating the Challenges of a Dual Business Model

13:46 Specializing and Adapting Business Strategies Post-COVID

17:24 Time Management and Outsourcing for Business Success



Melissa Allen is a Human Biologist at Optimum Condition, a company bridging the gap between physical therapy and fitness. She is also the Executive Director of Kovr Military-Grade Sunscreen, providing high-performance skin protection.



You can connect with Melissa on Linkedin at: https://www.linkedin.com/in/coach-melissa/



Want more clarity? Here’s how I can help:

Connect with me on LinkedIn: https://www.linkedin.com/in/marlohiggins/

Subscribe to my YouTube Channel: https://www.youtube.com/@marlohigginschiefinspirati2636

Text me for daily inspo: 319-250-2682

Book a 15-Minute Clarity Call: https://www.marlohiggins.com/contact

Melissa Allen, a human biologist who bridges the gap between physical therapy and fitness, and the Executive Director for Kovr, a military-grade sunscreen brand discusses the importance of doing something you love, not just for making money. Listen in as Marlo dives into Melissa's entrepreneurial journey, including the creation of Kovr sunscreen following a personal experience with skin cancer. Melissa shares insights on the challenges and strategies of starting a product business, the significance of specializing in services, and utilizing intuition in business decisions. Additionally, she highlights the importance of persistence, clarity, and asking the right questions to navigate the complexities of operating both a service-based and product-based business.
 
Episode Highlights:
01:18 The Genesis of Kovr Military Grade Sunscreen
02:04 The Entrepreneurial Journey: From Idea to Reality
03:59 Navigating the Challenges of a Dual Business Model
13:46 Specializing and Adapting Business Strategies Post-COVID
17:24 Time Management and Outsourcing for Business Success
 
Melissa Allen is a Human Biologist at Optimum Condition, a company bridging the gap between physical therapy and fitness. She is also the Executive Director of Kovr Military-Grade Sunscreen, providing high-performance skin protection.
 
You can connect with Melissa on Linkedin at: <a href="https://www.linkedin.com/in/coach-melissa/">https://www.linkedin.com/in/coach-melissa/</a>
 
Want more clarity? Here’s how I can help:
Connect with me on LinkedIn: https://www.linkedin.com/in/marlohiggins/
Subscribe to my YouTube Channel: https://www.youtube.com/@marlohigginschiefinspirati2636
Text me for daily inspo: 319-250-2682
Book a 15-Minute Clarity Call: <a href="https://www.marlohiggins.com/contact">https://www.marlohiggins.com/contact</a>

Welcome to the 22 Motivational Minutes Podcast, your destination for conversational style business and performance insights, brimming with actionable tips to take your big visions and turn them into bigger outcomes. Join hundreds of entrepreneurs like you who are finding clarity, doing the work, and making the impact they want to see in the world.

Author of “The Making of a Maverick” and visionary Marlo Higgins is here to motivate and guide you towards finding clarity and taking ownership of your journey. Ready to rewrite how and when you accomplish your goals? It's time to confront the questions you've been avoiding:
How do I find time to accomplish everything I’m dreaming of?
Can I really find work/life balance?
Is my dream really worth it?
How do I find the right people to work with me?
Can I grow multiple businesses at once?
What's the secret to succession planning?
And most importantly, can I truly turn my passion into a profitable business?

Whether you're an executive leader, an entrepreneur, or a business owner, this podcast is your ultimate resource.

Host Marlo Higgins delivers invaluable time management strategies, performance hacks, business insights, and authentic entrepreneurship truths to help you take your vision and turn it into reality. Drawing from her own journey of starting, selling, and rebranding businesses, Marlo shares the actionable advice that propelled her beyond the cycle of dreaming and overwhelm.

But that's not all—Marlo also brings in top leadership voices across multiple industries to divulge their insider secrets, ensuring you're not just inspired, but rewired.

With over 10,000 downloads and counting, this Motivational Movement is growing stronger every day. Now, it's your turn to join the ranks, get motivated, and find the clarity to make your vision happen.

Welcome to the 22 Motivational Minutes Podcast, your destination for conversational style business and performance insights, brimming with actionable tips to take your big visions and turn them into bigger outcomes. Join hundreds of entrepreneurs like you who are finding clarity, doing the work, and making the impact they want to see in the world.
Author of “The Making of a Maverick” and visionary Marlo Higgins is here to motivate and guide you towards finding clarity and taking ownership of your journey. Ready to rewrite how and when you accomplish your goals? It's time to confront the questions you've been avoiding:
<ul>
<li aria-level="1">How do I find time to accomplish everything I’m dreaming of?</li>
<li aria-level="1">Can I really find work/life balance?</li>
<li aria-level="1">Is my dream really worth it?</li>
<li aria-level="1">How do I find the right people to work with me?</li>
<li aria-level="1">Can I grow multiple businesses at once?</li>
<li aria-level="1">What's the secret to succession planning?</li>
<li aria-level="1">And most importantly, can I truly turn my passion into a profitable business?</li>
</ul>
Whether you're an executive leader, an entrepreneur, or a business owner, this podcast is your ultimate resource.
Host Marlo Higgins delivers invaluable time management strategies, performance hacks, business insights, and authentic entrepreneurship truths to help you take your vision and turn it into reality. Drawing from her own journey of starting, selling, and rebranding businesses, Marlo shares the actionable advice that propelled her beyond the cycle of dreaming and overwhelm.
But that's not all—Marlo also brings in top leadership voices across multiple industries to divulge their insider secrets, ensuring you're not just inspired, but rewired.
With over 10,000 downloads and counting, this Motivational Movement is growing stronger every day. Now, it's your turn to join the ranks, get motivated, and find the clarity to make your vision happen.

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