Stuart Gregor has always been a keen storyteller.

From his first job working in journalism as a copy boy to co-founding craft gin brand Four Pillars, this entrepreneur has used his skills to build brands and their narratives.

Now the chief executive of ASX-listed Lark Distillery, the whisky boss is having to tell a new type of story to analysts and fund managers.

In this week's episode, Gregor tells BOSS editor Sally Patten about the various challenges of speaking to consumers, the industry and now the market.

Further reading:

Whisky maker Lark hires Four Pillars Gin co-founder as CEO

The Tasmanian company’s product will be in 700-millilitre bottles for the first time in 33 years as it tackles global brands such as Johnnie Walker.

Four Pillars Gin sold to XXXX’s Japanese owner

The brewing giant behind names such as Furphy and Little Creatures has snapped up the other half of the distiller for an estimated $50 million.

He may not be a ‘whisky guy’, but Larry Emdur’s single malt is good as gold

It began as a bit of birthday fun for the TV personality, but in just two years, The Ben Buckler has become a multi-award-winning brand with an impressive new CEO.