This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It was episode #195 and originally aired in January 2022. 

Zain and Jared offered advice to consumer brands that are trying to break into the healthcare industry. They shared what these brands have working in their favor, as well as the challenges that they would be facing in the near future. (Spoiler alert: it’s all about consumer relationships!) 

This show is produced by Shift Forward Health, the advisory firm helping healthcare organizations become more consumer-centered. (#376)