Europe has been in a state of energy crisis ever since Russia's full-scale invasion of Ukraine in 2022. Prices are high, industry is struggling and the world feels increasingly hostile. So what's the way out? Kristian Ruby is the secretary general of Eurelectric, the trade association of the European electricity industry, and he joins Akshat Rathi on Zero to explain why he sees electrification as the solution Europe needs. 

Explore further:
The Eurelectric website
Hackers Hit French Supermarkets in Attack Disabling Fridges — Bloomberg News

Zero is a production of Bloomberg Green. Our producer is Oscar Boyd. Special thanks to Sommer Saadi and Alyssa McDonald. Thoughts or suggestions? Email us at zeropod@bloomberg.net. For more coverage of climate change and solutions, visit https://www.bloomberg.com/green.

Europe has been in a state of energy crisis ever since Russia's full-scale invasion of Ukraine in 2022. Prices are high, industry is struggling and the world feels increasingly hostile. So what's the way out? Kristian Ruby is the secretary general of Eurelectric, the trade association of the European electricity industry, and he joins Akshat Rathi on Zero to explain why he sees electrification as the solution Europe needs.&nbsp;
Explore further:
<ul>
<li aria-level="1">The Eurelectric <a href="https://www.eurelectric.org/">website</a></li>
<li aria-level="1"><a href="https://www.bloomberg.com/news/articles/2026-10-12/french-supermarket-refrigeration-sites-hit-by-cyberattacks">Hackers Hit French Supermarkets in Attack Disabling Fridges</a> &mdash; Bloomberg News</li>
</ul>
Zero is a production of Bloomberg Green. Our producer is Oscar Boyd. Special thanks to Sommer Saadi and Alyssa McDonald. Thoughts or suggestions? Email us at zeropod@bloomberg.net. For more coverage of climate change and solutions, visit <a href="https://www.bloomberg.com/green">https://www.bloomberg.com/green</a>.

Zero is about the tactics and technologies taking us to a world of zero emissions. Each week Bloomberg’s award-winning reporter Akshat Rathi talks to the people tackling climate change – a venture capitalist hunting for the best cleantech investment, scientists starting companies, politicians who have successfully created climate laws, and CEOs who have completely transformed their businesses. The road to zero emissions has many paths and everyone’s got an opinion about the best route. Listen in.

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The big questions over European electrification

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/587c4927-d9c3-406e-bf44-b4f100ac18ff/transcript