Water scarcity is no longer a distant threat: By 2030, fresh water demand is expected to outpace supply by 40%. The effects of water stress will be felt in industries from agriculture to e-commerce, putting up to $70 trillion of global GDP at risk, according to the World Resources Institute. Bloomberg Intelligence researcher Melanie Rua is the co-author of a new report on water scarcity. She joins Zero to discuss just how much financial impact companies are already seeing as a result of this issue– and what measures they might take to mitigate it.

Explore further:
Past episode about Environmental, Social, and Governance policy uncertainty
Past episode with Breakthrough Energy Ventures’ Eric Toone about green investment opportunities
Reporting on Galy, a lab-grown cotton startup addressing water consumption

Zero is a production of Bloomberg Green. This episode was produced by Mythili Rao. Special thanks this week to Siobhan Wagner, Sommer Saadi and Magnus Henriksson. Thoughts or suggestions? Email us at zeropod@bloomberg.net. For more coverage of climate change and solutions, visit https://www.bloomberg.com/green.

Water scarcity is no longer a distant threat: By 2030, fresh water demand is expected to outpace supply by 40%. The effects of water stress will be felt in industries from agriculture to e-commerce, putting up to $70 trillion of global GDP at risk, according to the World Resources Institute. Bloomberg Intelligence researcher Melanie Rua is the co-author of a new report on water scarcity. She joins Zero to discuss just how much financial impact companies are already seeing as a result of this issue&ndash; and what measures they might take to mitigate it.
Explore further:
<ul>
<li>Past episode about <a href="https://omny.fm/shows/zero/why-almost-everyone-hates-esg-right-now">Environmental, Social, and Governance policy uncertainty</a></li>
<li>Past episode <a href="https://omny.fm/shows/zero/cutting-through-the-climate-tech-hype-and-looking">with Breakthrough Energy Ventures&rsquo; Eric Toone about green investment opportunities</a></li>
<li>Reporting on <a href="https://www.bloomberg.com/news/articles/2024-09-03/a-lab-grown-cotton-startup-can-make-clothes-greener-more-ethical">Galy, a lab-grown cotton startup addressing water consumption</a></li>
</ul>
Zero is a production of Bloomberg Green. This episode was produced by Mythili Rao. Special thanks this week to Siobhan Wagner, Sommer Saadi and Magnus Henriksson. Thoughts or suggestions? Email us at zeropod@bloomberg.net. For more coverage of climate change and solutions, visit&nbsp;<a href="https://www.bloomberg.com/green">https://www.bloomberg.com/green</a>.

Zero is about the tactics and technologies taking us to a world of zero emissions. Each week Bloomberg’s award-winning reporter Akshat Rathi talks to the people tackling climate change – a venture capitalist hunting for the best cleantech investment, scientists starting companies, politicians who have successfully created climate laws, and CEOs who have completely transformed their businesses. The road to zero emissions has many paths and everyone’s got an opinion about the best route. Listen in.

Zero: The Climate Race

Zero

How water scarcity is threatening the global economy

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/34294d6e-3944-4568-9f08-b29f00b68a58/transcript

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