Water scarcity is no longer a distant threat: By 2030, fresh water demand is expected to outpace supply by 40%. The effects of water stress will be felt in industries from agriculture to e-commerce, putting up to $70 trillion of global GDP at risk, according to the World Resources Institute. Bloomberg Intelligence researcher Melanie Rua is the co-author of a new report on water scarcity. She joins Zero to discuss just how much financial impact companies are already seeing as a result of this issue– and what measures they might take to mitigate it.

Explore further:

• Past episode about Environmental, Social, and Governance policy uncertainty
• Past episode with Breakthrough Energy Ventures’ Eric Toone about green investment opportunities
• Reporting on Galy, a lab-grown cotton startup addressing water consumption

Zero is a production of Bloomberg Green. This episode was produced by Mythili Rao. Special thanks this week to Siobhan Wagner, Sommer Saadi and Magnus Henriksson. Thoughts or suggestions? Email us at zeropod@bloomberg.net. For more coverage of climate change and solutions, visit https://www.bloomberg.com/green.