Joanna Griffiths started KNIX before making leak-proof underwear was even a thing. Sometimes making payroll was hard. Sometimes being a leader was hard. But she kept betting on herself, knowing the financial risks were worth the rewards.

Joanna built a business that has made women all around the world feel seen, more comfortable and less ashamed of their bodies. Last year Joanna sold KNIX when it was valued at half a Billion dollars.

How did she do it? Alicia Mccarvell and Sylvia Beirnes get the in's and out's on how Joanna turned her dream into a reality, and better yet, a community.

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