This week we're talking to small business owner, Jo Hanlon of Mind Your P's, a consulting company that works with both small businesses and not-for-profits. Jo selected Sinek's second book in the "Why" series because it provides a roadmap to learning how to uncover your "why" in business. Jo explains that this helps to drive employee commitment and motivation in their roles. In addition, if a clearly articulated "why" is part of the recruitment process you have a better chance of selecting the right person for the role. This book steps through that process.

You can connect with Jo via her website  or find her on LinkedIn.   

Want to buy your own copy of Find Your Why? It's available at Rereadable here.