In this You Vs You conversation, Lex sits down with Eif, a Bronx raised artist and director who went from graffiti and album art to shaping some of hip hop’s most iconic visuals, to talk about the question that quietly breaks high performers: what is “enough”?

They unpack the invisible cost of success: the chase that never ends, the pressure of staying relevant, the loneliness behind the work, and the moment you realize you can “have it all” and still feel unsettled. Eif shares how his creative journey moved from the streets of New York to major music videos, commercials, and film, and what he learned the hard way about time, family, and peace.

If you’ve ever wondered why ambition can feel like a roller coaster and how to build a life where your work doesn’t own you, this episode is for you.

Subscribe for conversations that aren’t about the highlight reel, they’re about the inner battle behind it.

In this You Vs You conversation, Lex sits down with Eif, a Bronx raised artist and director who went from graffiti and album art to shaping some of hip hop&rsquo;s most iconic visuals, to talk about the question that quietly breaks high performers: what is &ldquo;enough&rdquo;?
They unpack the invisible cost of success: the chase that never ends, the pressure of staying relevant, the loneliness behind the work, and the moment you realize you can &ldquo;have it all&rdquo; and still feel unsettled. Eif shares how his creative journey moved from the streets of New York to major music videos, commercials, and film, and what he learned the hard way about time, family, and peace.
If you&rsquo;ve ever wondered why ambition can feel like a roller coaster and how to build a life where your work doesn&rsquo;t own you, this episode is for you.
Subscribe for conversations that aren&rsquo;t about the highlight reel, they&rsquo;re about the inner battle behind it.

In the podcast "You vs You," host Lex Borrero dives into the personal battles and triumphs of entertainment's most accomplished figures.

Through candid discussions, the show aims to unveil the human side of these celebrated individuals, stripping away their heroic facades. By sharing their stories of vulnerability and resilience, "You vs You" seeks to motivate listeners to confront their own challenges, unlock their potential, and pursue their dream lives with newfound freedom and inspiration.

In the podcast "You vs You," host Lex Borrero dives into the personal battles and triumphs of entertainment's most accomplished figures.
Through candid discussions, the show aims to unveil the human side of these celebrated individuals, stripping away their heroic facades. By sharing their stories of vulnerability and resilience, "You vs You" seeks to motivate listeners to confront their own challenges, unlock their potential, and pursue their dream lives with newfound freedom and inspiration.

You vs You w/ Lex Borrero

The "Hustle" Trap: Director Eif on Fame, Money, and the Moment You Realize It’s Not Enough

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/c2351cad-d414-4a3b-9b50-b3b40123442f/transcript

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