In today’s episode of The Formula, Kelly McCarren chats with Violette Serrat, award-winning makeup artist, and founder and CEO of her eponymous line, Violette_FR.
We cover: How painting lessons (not makeup classes) shaped Violette’s career, the secret to effortless French beauty, the products Violette swears by (that aren’t her own!), why she ignores beauty trends, the product she developed for her daughter's eczema, the one thing she wishes she’d invented first, and more!
EVERYTHING MENTIONED:
Violette_FR Yeux Paint, $55.
Violette_FR Lune Liner, $59.
Substance of Light Protective Moisturizing Mist (not available in AU).
Holidermie Collagen & Chocolate Cream, $54.
Holidermie Absolute Face & Body Balm, $32.
NARS Radiant Creamy Concealer, $62.
NARS Light Reflecting Foundation, $95.
Refy Brow Sculpt, $39.
Patrick Ta Major Headlines Double-Take Creme & Powder Blush, $72
Makeup By Mario Soft Sculpt™ Bronzer, $63.
Violette_FR Boum-Boum Milk, $110.
Violette_FR Petal Bouche Matte in Coeur Infidèle and Amour Fou, $53.
Violette_FR Bisou Balm, $50.
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CREDITS:
Hosts: Kelly McCarren
Guest: Violette Serrat
Producer: Ella Maitland
Audio Producer: Tegan Sadler
Video Producer: Artemi Kokkaris
Just so you know — some of the links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping!
Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.

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