Kelly McCarren sits in for Erin (who's "prepping to exit a human out of her body") to get the "pervy intel" on what really happens behind the scenes of a beauty launch. We speak with Georgia South, from Skinterest, as she pulls back the curtain on why influencer beauty brands are so successful (and so controversial).

 From the true cost of formulation to strategic sell-outs, Georgia explains why some people love to hate influencer brands despite their massive success.

Whether you're curious about white-label products, what "5 years in development" actually means, or which celebrity beauty products are genuinely worth your money, this insider's perspective reveals the business formulas behind the beauty formulas.

NIVEA Q10 is 50% Off at Woolworths from the 02/04/25 to 08/04/25 and 50% Off at Coles from 9.4.25 to 15.04.25

Disclaimer: On sale until 15/04/2025. While stocks last.

Always read the label and follow the directions for use. Sunscreens are only one part of sun protection. Avoid prolonged high-risk sun exposure. Reapply frequently.

Pure Q10: absorbed deep within the skin*

LINKS TO EVERYTHING MENTIONED:

Influencer Beauty Brands Discussed:

Point of View 
Glossier 
Naturium
Rhode
Summer Fridays

SUBSCRIBE: 

Watch us on Youtube

Subscribe to Mamamia

Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more!

GET IN TOUCH:

Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP.

Join our You Beauty Facebook Group here.

You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here.

CREDITS:

Hosts: Kelly McCarren

Guest:Georgia South

Producer: Stef MacFie & Lee Stamps

Audio Producer: Tegan Sadler

Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.

Kelly McCarren sits in for Erin (who's "prepping to exit a human out of her body") to get the "pervy intel" on what really happens behind the scenes of a beauty launch. We speak with Georgia South, from&nbsp;<a href="https://skinterest.com.au/">Skinterest</a>,&nbsp;as she pulls back the curtain on why influencer beauty brands are so successful (and so controversial).
&nbsp;From the true cost of formulation to strategic sell-outs, Georgia explains why some people love to hate influencer brands despite their massive success.
Whether you're curious about white-label products, what "5 years in development" actually means, or which celebrity beauty products are genuinely worth your money, this insider's perspective reveals the business formulas behind the beauty formulas.
NIVEA Q10 is 50% Off at Woolworths from the 02/04/25 to 08/04/25 and 50% Off at Coles from 9.4.25 to 15.04.25
Disclaimer: On sale until 15/04/2025. While stocks last.
Always read the label and follow the directions for use. Sunscreens are only one part of sun protection. Avoid prolonged high-risk sun exposure. Reapply frequently.
Pure Q10: absorbed deep within the skin*
LINKS TO EVERYTHING MENTIONED:
Influencer Beauty Brands Discussed:
<a href="https://fave.co/3G9aeM8">Point of View </a> <a href="https://fave.co/43J6tqK">Glossier&nbsp;</a> <a href="https://fave.co/3XK4IFV">Naturium</a> <a href="https://fave.co/3DXVlvJ">Rhode</a> <a href="https://fave.co/4cjmVjv">Summer Fridays</a>
SUBSCRIBE:&nbsp;
<a href="https://www.youtube.com/@mamamiaaus/videos">Watch us on Youtube</a>
<a href="https://www.mamamia.com.au/subscribe/?utm_source=shownotes&amp;utm_medium=podcast&amp;utm_campaign=youbeauty">Subscribe to Mamamia</a>
Sign up for our free <a href="https://www.mamamia.com.au/mamamia-you-beauty-newsletter/">You Beauty weekly newsletter </a>for our product recommendations, exclusive beauty news, reviews, articles, deals and much more!
GET IN TOUCH:
Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or <a href="https://help.mamamia.com.au/en-US/send-a-podcast-voice-note-467960" data-stringify-link="https://help.mamamia.com.au/en-US/send-a-podcast-voice-note-467960" data-sk="tooltip_parent">send us a voice message</a>, and one of our Podcast Producers will come back to you ASAP.
Join our You Beauty Facebook Group <a href="https://www.facebook.com/groups/2112109512358240/">here</a>.
You Beauty is a podcast by<a href="https://www.mamamia.com.au/"> Mamamia.</a>&nbsp;Listen to more Mamamia podcasts&nbsp;<a href="https://www.mamamia.com.au/podcasts/you-beauty/laura-wells-in-her-bag/%C2%A0https://www.mamamia.com.au/podcast/">here</a>.
CREDITS:
Hosts: <a href="https://www.instagram.com/kelly_mccarren/">Kelly McCarren</a>
Guest: <a href="https://skinterest.com.au/">Georgia South</a>
<a href="https://www.instagram.com/tigga_natoli/?hl=en"></a>Producer: Stef MacFie &amp; Lee Stamps
Audio Producer: Tegan Sadler
Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.

Need help navigating what serum you should be putting on your face? Finding the perfect mascara? Navigating the beauty aisles? You Beauty is the podcast for your face, and it’s here to answer all your questions.

Need help navigating what serum you should be putting on your face? Finding the perfect mascara? Navigating the beauty aisles? You Beauty is the podcast for your face, and it&rsquo;s here to answer all your questions.

You Beauty

The Beauty Business Formula: Inside The World Of Influencer Skincare Brands

https://api.omny.fm/orgs/3ea926be-9be7-482a-8ac3-a44f016e43d1/clips/48fca4ff-9b4b-4d0c-9d9c-b2aa004cce50/transcript