Rachael Wilde knows how to make beauty products go viral. The co-founder of Bouf Haircare and tbh skincare (now The Breakout Hack) takes us behind the scenes of building billion-dollar beauty brands on this week’s episode of The Formula.Plus, Rach shares her founder secrets, whether TikTok-famous products actually sell out, and the buzzy products she thinks are (and aren’t) worth the marketing hype.

PRODUCTS MENTIONED: 

TBH Skincare Rebound Barrier Support Serum $49.95.

TBH Skincare Rebound Skin Milk Activated Cica Toner $29.99.

Bouf Flouf Factor Growth Tonic 50ml $34.95.

Bouf The Starter Pack $119.80.

FOR MORE WHERE THIS CAME FROM: 

Hosts: Kelly McCarren

Guest: Rachel Wilde

Producer: Sophie Campbell

Audio Producer: Tegan Sadler

Video Producer: Artemi Kokkaris

Just so you know — some of the links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping!

Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.