She's the beauty journalist turned skincare founder who survived one of the biggest cancel culture storms in beauty history. This week on The Formula, Susan Yara is revealing how she went from reviewing products to creating Naturium - one of the most talked-about skincare brands in the industry, built on the philosophy of "biocompatible" formulations that actually work with your skin.

We're getting the full story behind the controversial launch that led to an 18-month FTC investigation, how she bounced back stronger than ever, and the recent acquisition by ELF Beauty. Susan is sharing the biggest overpriced scams in the beauty aisle, why she thinks strength training is as important as skincare after 35, and her top 5 Naturium products that she swears by. Get ready for some serious insider knowledge.

PRODUCTS MENTIONED:

Naturium Vitamin C Complex $39

Naturium Multi Peptide Advanced Serum $47

Naturium Barrier Bounce Serum $45

Naturium Skin Renewing Retinol Body Lotion $49

Naturium KP Body Scrub & Mask $36

Naturium Niacinamide Cleansing Gelée 3% $34

CE Ferulic Vitamin C Serum (SkinCeuticals) $258

FOR MORE WHERE THIS CAME FROM: 

Watch & Subscribe on YouTube – Watch this episode, tonight at 7pm! Catch it here.

Follow us on Instagram: @youbeautypodcast

Follow us on TikTok: @youbeautypod 

Join our You Beauty Facebook Group here

For our product recommendations, exclusive beauty news, reviews, articles, deals and much more - sign up for our free You Beauty weekly newsletter here

Subscribe to Mamamia here

GET IN TOUCH:

Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice note on Instagram!

You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here.

CREDITS:

Hosts: Kelly McCarren

Guest: Susan Yara

Producer: Sophie Campbell

Audio Producer: Tegan Sadler

Video Producer: Artemi Kokkaris

Just so you know — some of the product links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping!

Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.

She's the beauty journalist turned skincare founder who survived one of the biggest cancel culture storms in beauty history. This week on The Formula, Susan Yara is revealing how she went from reviewing products to creating Naturium - one of the most talked-about skincare brands in the industry, built on the philosophy of "biocompatible" formulations that actually work with your skin.
We're getting the full story behind the controversial launch that led to an 18-month FTC investigation, how she bounced back stronger than ever, and the recent acquisition by ELF Beauty. Susan is sharing the biggest overpriced scams in the beauty aisle, why she thinks strength training is as important as skincare after 35, and her top 5 Naturium products that she swears by. Get ready for some serious insider knowledge.
PRODUCTS MENTIONED:
<a href="https://fave.co/48JkreN">Naturium Vitamin C Complex</a> $39
<a href="https://fave.co/4hkfNG3">Naturium Multi Peptide Advanced Serum</a> $47
<a href="https://fave.co/3WfnmV4">Naturium Barrier Bounce Serum</a> $45
<a href="https://fave.co/4hmJdDN">Naturium Skin Renewing Retinol Body Lotion</a> $49
<a href="https://fave.co/4nckMKc">Naturium KP Body Scrub &amp; Mask</a> $36
<a href="https://fave.co/4owXrnV">Naturium Niacinamide Cleansing Gel&eacute;e 3%</a> $34
<a href="https://fave.co/46ZEd4l">CE Ferulic Vitamin C Serum (SkinCeuticals)</a> $258
FOR MORE WHERE THIS CAME FROM:&nbsp;
Watch &amp; Subscribe on YouTube<a href="https://www.youtube.com/@youbeautypodcast">&nbsp;</a>&ndash; Watch this episode, tonight at 7pm! Catch it&nbsp;<a href="https://www.youtube.com/@youbeautypodcast">here.</a>
Follow us on Instagram: <a href="https://www.instagram.com/youbeautypodcast/?hl=en">@youbeautypodcast</a>
Follow us on TikTok: <a href="https://www.tiktok.com/@youbeautypod">@youbeautypod </a>
Join our You Beauty Facebook Group <a href="https://www.facebook.com/groups/2112109512358240/">here</a>
For our product recommendations, exclusive beauty news, reviews, articles, deals and much more - sign up for our free You Beauty weekly newsletter&nbsp;<a href="https://www.mamamia.com.au/mamamia-you-beauty-newsletter/">here</a>
Subscribe to Mamamia&nbsp;<a href="https://www.mamamia.com.au/subscribe/?utm_source=shownotes&amp;utm_medium=podcast&amp;utm_campaign=youbeauty">here</a>
GET IN TOUCH:
Got a beauty question you want answered? Email us at <a href="mailto:youbeauty@mamamia.com.au">youbeauty@mamamia.com.au</a> or <a href="https://www.instagram.com/youbeautypodcast/?hl=e">send us a voice note on Instagram!</a>
You Beauty is a podcast by <a href="https://www.mamamia.com.au/">Mamamia.</a>&nbsp;Listen to more Mamamia podcasts&nbsp;<a href="https://www.mamamia.com.au/podcasts/you-beauty/laura-wells-in-her-bag/%C2%A0https://www.mamamia.com.au/podcast/">here</a>.
CREDITS:
Hosts:&nbsp;<a href="https://www.instagram.com/kelly_mccarren/?hl=en">Kelly McCarren</a>
<a href="https://www.instagram.com/tigga_natoli/?hl=en"></a>Guest: <a href="https://www.instagram.com/susanyara/?hl=en">Susan Yara</a>
Producer: Sophie Campbell
Audio Producer: Tegan Sadler
Video Producer: Artemi Kokkaris
Just so you know &mdash; some of the product links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn&rsquo;t cost you anything extra, and it helps support the show. Happy shopping!
Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.

Need help navigating what serum you should be putting on your face? Finding the perfect mascara? Navigating the beauty aisles? You Beauty is the podcast for your face, and it’s here to answer all your questions.

Need help navigating what serum you should be putting on your face? Finding the perfect mascara? Navigating the beauty aisles? You Beauty is the podcast for your face, and it&rsquo;s here to answer all your questions.

You Beauty

 Susan Yara: The Naturium Founder's Journey from Reviewer to Million-Dollar Brand Owner

https://api.omny.fm/orgs/3ea926be-9be7-482a-8ac3-a44f016e43d1/clips/fe40ab48-77b0-4c67-bc26-b376002148ea/transcript

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