Forget "looks-maxxing," "sleep-maxxing," and "protein-maxxing", there's a new trend 'maxxing' that's got the beauty world obsessed. We're diving into the world 'eyemaxxing' and asking the question you're all thinking... is this genuinely a new phenomenon, or just old-school makeup techniques with a TikTok-friendly rebrand?

Then, we're breaking down all the myths (and truths) around volufiline, the ingredient popping up in every 'holy grail' K-beauty serum right now and being tipped as the next big thing for plump, bouncy skin. But is it worth the hype (and the price tag)?

And of course, it's Spendy Savey time — including the $4 eye product Leigh will not stop talking about (and honestly, neither will we).

WANT MORE OF LEIGH?  
Read ‘I have Access To Every Hair Product Going. Here’s What I Actually Buy’ here.

For access to ALL of Leigh’s advice become a Mamamia subscriber here - and right now you can get 30% off your annual Mamamia subscription. Offer ends June 30!

YOUR EXCLUSIVE BEAUTY NEWSLETTER
If you want a private email from Leigh featuring even more beauty goodness including exclusive articles, recommendations and discounts make sure you subscribe to the newsletter here. 

The Out Loud hosts have handpicked their all-time favourite reads and one subscriber is winning the entire 12-book stack. Subscribe to Mamamia to be automatically entered to win. Current subscriber? You're already in the draw. T&Cs apply.

Follow Us on Instagram and TikTok to get all our fabulous beauty hacks, tips & tricks! 

Join all 87,000 Youbies over in our Facebook Group here to ask questions and get exclusive behind the scenes content. 

Subscribe to our weekly newsletter here.

Product recommendations ✨ 
Go-To Hair Hero, $45.
Go-To Very Luxe Hair Mask, $49. 
Go-To Rapid Scalp Exfoliant, $45.
Cosmetic Ingredient - 100% Volufiline Ampoule, $47.
d'Alba Intensive Volufiline Grinding Cream, $54.
Tosowoog Volufiline Serum, $36.06.
RajaniMD Plasma Restore GLO Volufiline™ Cream, $285 USD.
Sungboon Editor Deep Collagen Power Boosting Cream In Serum, $65
Min Jung Gi Volufiline Ampoule, $42.
Sephora Collection Hands. Main Cleansing Spray, $12.
L’Occitane Shea Butter Hand Cream, $19.
Neutrogena Norwegian Intensive Repair Hand Cream, $10. 
Plunkett’s NS Intensive Hand Repair, $10.99.
Nivea Q10 Firming + Anti-Wrinkle Neck & Chest Cream, $12.
DU-It Tough Hands, $4.49.

Spendy, Savey & MVPs ✨
Sweet Chemistry Barrier Repairing Hydra-Serum, $158 USD (approx $228).
Sweet Chemistry  Elasticity Enforcing Hydra-Cream, $148 USD (approx $214).
Hikari Whitening Powder, $57.90.
Sadoer Rose Moisturizing Shiny Eye Cream, $3.95 (RPP $9.95).
No7 Good Intent Silky Jelly Lip, $19.99.
Hourglass Vanish Airbrush Concealer, $66.
Uriage Eau Thermale Huile Lavant Xemose C Cleansing Oil, $30.99.

Read:
HOLLY WAINWRIGHT: Why 'Old Money Face' is the new beauty flex.
I tried The Ordinary new 'filler in a bottle' for 9 months. Here's what I noticed'
I tried Go-To's new hair products to see if they're worth your money

Got a beauty dilemma you need solved?! Email us youbeauty@mamamia.com.au. 

Want exclusive access to all of Leigh's articles? Become a Mamamia subscriber here.

And if you want something else to listen to you can find all the Mamamia podcasts here.

Hosts: @leighacampbell and @kelly_mccarren.
Producers: Talissa Bazaz, Zara Sengstock & Ella Maitland.
Video Producer: Artemi Kokkaris 

Mamamia acknowledges the traditional owners of the land on which we have recorded this podcast.

Forget "looks-maxxing," "sleep-maxxing," and "protein-maxxing", there's a new trend 'maxxing' that's got the beauty world obsessed. We're diving into the world 'eyemaxxing' and asking the question you're all thinking... is this genuinely a new phenomenon, or just old-school makeup techniques with a TikTok-friendly rebrand?
Then, we're breaking down all the myths (and truths) around volufiline, the ingredient popping up in every 'holy grail' K-beauty serum right now and being tipped as the next big thing for plump, bouncy skin. But is it worth the hype (and the price tag)? And of course, it's Spendy Savey time &mdash; including the $4 eye product Leigh will not stop talking about (and honestly, neither will we). WANT MORE OF LEIGH?&nbsp; Read &lsquo;I have Access To Every Hair Product Going. Here&rsquo;s What I Actually Buy&rsquo; <a href="https://www.mamamia.com.au/best-affordable-hair-care/?utm_source=shownotes&amp;utm_medium=podcast&amp;utm_campaign=youbeauty">here</a>.
For access to ALL of Leigh&rsquo;s advice become a Mamamia subscriber <a href="https://www.mamamia.com.au/subscribe/?utm_source=shownotes&amp;utm_medium=podcast&amp;utm_campaign=youbeauty&amp;code=MMEOFY30">here</a> - and right now you can get 30% off your annual Mamamia subscription. Offer ends June 30!
YOUR EXCLUSIVE BEAUTY NEWSLETTER If you want a private email from Leigh featuring even more beauty goodness including exclusive articles, recommendations and discounts make sure you subscribe to the newsletter <a href="https://www.mamamia.com.au/newsletter/">here</a>.&nbsp;
The Out Loud hosts have handpicked their all-time favourite reads and one subscriber is winning the entire 12-book stack. <a href="https://www.mamamia.com.au/subscribe/?utm_source=facebook&amp;utm_medium=social&amp;utm_campaign=youbeauty&amp;utm_content=mmol-book-giveaway">Subscribe to Mamamia</a> to be automatically entered to win. Current subscriber? You're already in the draw. T&amp;Cs apply.
Follow Us on&nbsp;<a href="https://www.instagram.com/youbeautypodcast/">Instagram</a> and <a href="https://www.tiktok.com/@youbeautypod">TikTok</a> to get all our fabulous beauty hacks, tips &amp; tricks!&nbsp;
Join all 87,000 Youbies over in our <a href="https://www.facebook.com/groups/2112109512358240/">Facebook Group here </a>to ask questions and get exclusive behind the scenes content.&nbsp;
Subscribe to our weekly newsletter <a href="https://www.mamamia.com.au/newsletter/">here</a>.
Product recommendations&nbsp;✨&nbsp;
<ul>
<li><a href="https://fave.co/3SVvDz2">Go-To Hair Hero</a>, $45.</li>
<li><a href="https://fave.co/4phGUG1">Go-To Very Luxe Hair Mask</a>, $49.&nbsp;</li>
<li><a href="https://fave.co/4pgw2be">Go-To Rapid Scalp Exfoliant</a>, $45.</li>
<li><a href="https://fave.co/4pq7HzS">Cosmetic Ingredient - 100% Volufiline Ampoule</a>, $47.</li>
<li><a href="https://fave.co/4yH0CPR">d'Alba Intensive Volufiline Grinding Cream</a>, $54.</li>
<li><a href="https://fave.co/4vqNjzT">Tosowoog Volufiline Serum</a>, $36.06.</li>
<li><a href="https://fave.co/4pkEUfX">RajaniMD Plasma Restore GLO Volufiline&trade; Cream</a>, $285 USD.</li>
<li><a href="https://fave.co/4pw3vPe">Sungboon Editor Deep Collagen Power Boosting Cream In Serum</a>, $65</li>
<li><a href="https://fave.co/453tJyX">Min Jung Gi Volufiline Ampoule</a>, $42.</li>
<li><a href="https://fave.co/4w51qMm">Sephora Collection Hands. Main Cleansing Spray</a>, $12.</li>
<li><a href="https://fave.co/4w9Oepi">L&rsquo;Occitane Shea Butter Hand Cream</a>,&nbsp;$19.</li>
<li><a href="https://fave.co/3RgkN60">Neutrogena Norwegian Intensive Repair Hand Cream</a>, $10.&nbsp;</li>
<li><a href="https://fave.co/4yH4IHJ">Plunkett&rsquo;s NS Intensive Hand Repair</a>, $10.99.</li>
<li><a href="https://fave.co/4aRngL4">Nivea Q10 Firming + Anti-Wrinkle Neck &amp; Chest Cream</a>, $12.</li>
<li><a href="https://fave.co/4vqOZtb">DU-It Tough Hands</a>, $4.49.</li>
</ul>
Spendy, Savey &amp; MVPs ✨
<ul>
<li><a href="https://fave.co/4w8DLLe">Sweet Chemistry Barrier Repairing Hydra-Serum</a>, $158 USD (approx $228).<a href="https://fave.co/4p8pn2N"></a></li>
<li><a href="https://fave.co/4pp0NLj">Sweet Chemistry&nbsp; Elasticity Enforcing Hydra-Cream</a>, $148 USD (approx $214).</li>
<li><a href="https://fave.co/4vwwDaa">Hikari Whitening Powder</a>, $57.90.</li>
<li><a href="https://fave.co/4yco5Ii">Sadoer Rose Moisturizing Shiny Eye Cream</a>, $3.95 (RPP $9.95).</li>
<li><a href="https://fave.co/4yw5O95">No7 Good Intent Silky Jelly Lip</a>, $19.99.</li>
<li><a href="https://fave.co/4poQGpO">Hourglass Vanish Airbrush Concealer</a>, $66.</li>
<li><a href="https://fave.co/4bqQ0dC">Uriage Eau Thermale Huile Lavant Xemose C Cleansing Oil</a>, $30.99.</li>
</ul>
Read:
<ul>
<li><a href="https://www.mamamia.com.au/old-money-face-trend/">HOLLY WAINWRIGHT: Why 'Old Money Face' is the new beauty flex.</a></li>
<li><a href="https://www.mamamia.com.au/the-ordinary-volufiline-review/">I tried The Ordinary new 'filler in a bottle' for 9 months. Here's what I noticed'</a></li>
<li><a href="https://www.mamamia.com.au/go-to-hair-review/">I tried Go-To's new hair products to see if they're worth your money</a></li>
</ul>
Got a beauty dilemma you need solved?! Email us youbeauty@mamamia.com.au.&nbsp;
Want exclusive access to all of Leigh's articles? Become a Mamamia subscriber <a href="https://www.mamamia.com.au/subscribe/?utm_source=shownotes&amp;utm_medium=podcast&amp;utm_campaign=youbeauty">here</a>.
And if you want something else to listen to you can find all the Mamamia podcasts <a href="https://www.mamamia.com.au/podcasts/you-beauty/laura-wells-in-her-bag/%C2%A0https://www.mamamia.com.au/podcast/">here</a>.
Hosts:&nbsp;<a href="https://www.instagram.com/leighacampbell/">@leighacampbell</a> and <a href="https://www.instagram.com/kelly_mccarren/">@kelly_mccarren</a>. Producers: Talissa Bazaz, Zara Sengstock &amp; Ella Maitland. Video Producer: Artemi Kokkaris&nbsp;
Mamamia acknowledges the traditional owners of the land on which we have recorded this podcast.

You Beauty is the show for your face, hair and bathroom cabinet.

Every Friday, we're bringing you one unmissable episode packed with honest reviews, genuine recommendations, and the kind of beauty conversation you'd only have with your closest friends. 

It's the products that are actually worth your money, the hacks the Youbie community swear by and answers to all the beauty questions you could ever have.

You Beauty is the show for your face, hair and bathroom cabinet.
Every Friday, we're bringing you one unmissable episode packed with honest reviews, genuine recommendations, and the kind of beauty conversation you'd only have with your closest friends.&nbsp;
It's the products that are actually worth your money, the hacks the Youbie community swear by and answers to all the beauty questions you could ever have.

You Beauty

WTF Is Eyemaxxing & Meet Your New Under Eye Bestie (For $3.95)

https://api.omny.fm/orgs/3ea926be-9be7-482a-8ac3-a44f016e43d1/clips/8fa8c426-c7e4-4cc3-921f-b4880010462f/transcript