Why are beauty founders launching products they don’t actually use? This week, Leigh Campbell and Kelly McCarren unpack the strategy behind brand launches, from Dieux’s retinol to Zoe Foster Blake’s eye cream, and why it’s actually a sign of a great brand.

And, Reddit released its first-ever People’s Beauty Index, revealing that 'no-makeup makeup' is officially out, eyeshadow is back, and fragrance searches are getting delightfully unhinged.

Plus, we dive into your beauty dilemmas! We break down the ultimate guide to red lipstick starting at just $10 and Leigh shares a simple routine to help stop your winter-faded pigmentation from bouncing back once the sun comes out.

Product Recommendations ✨
Gucci Beauty Rouge à Lèvres Matte Lipstick, $72
Rimmel Lasting Finish Lipstick Alarm, $10
Violette FR Petal Bouche Matte, $51
L'Oreal Paris Infallible Le Matte Resistance Liquid Lipstick 420, $15.99
 Holme Beauty Lip Lock 'Grace', $42 
NYX Lip Lingerie ‘On Fuego’, $12.95
MP Cosmetics Lip Stick Adore, $18

Youbie top picks:
Mac Ruby Woo, $40
Mac Lady Danger, $40
LipSense Long-Lasting Liquid Lip Fly Girl, $42
Dior Rouge Forever Lipstick 999, $69
Revlon Super Lustrous Lipstick 'Certainly Red', $15.95

Leigh’s top picks: 
SPENDY:YUNJAC Skin Perfecting Protective Base Prep, $43
SAVEY: Lacura Stellar Setting Spray, $6.99
MVP: Maybelline Sculpting Stix Eyeliner, $19.99

Kelly’s top picks: 
SPENDY: Jo Malone Sea Salt & Bergamot $125 (30ml)
SAVEY:  E.L.F Pillow Puff $18
MVP: Fenty Skin Plush Puddin’ Lip Mask $31

READ MORE HERE: 
Want access to all of Leigh's articles? Sign up to be a Mamamia subscriber here.
Subscribe to your exclusive You Beauty newsletter here. 
The People’s Beauty Index - Reddit
Perfumes That Feel Like - Reddit 

HELPFUL LINKS: 
Right now, every Mamamia subscriber is automatically entered to win a $5,000 Dreamworld holiday for four; flights, accommodation, express passes and more included.Subscribe here to enter. T&Cs apply.
Become a Mamamia subscriber and get an all-access pass to everything we make, including exclusive podcasts and early listening, subscriber-only articles, monthly giveaways and our home workout app, MOVE.
Get access to Very Peri, Mamamia's exclusive perimenopause series, for just $59. 25 world-leading experts, over 20 on-demand sessions, available now. We’ve sorted through the noise so you don't have to. Go to veryperi.com.au today. You hot? Same.

SOCIALS: 
Follow Us on Instagram and TikTok to get all our fabulous beauty hacks, tips & tricks! 
Join all 87,000 Youbies over in our Facebook Group here to ask questions and get exclusive behind the scenes content. 
Got a beauty dilemma you need solved?! Email us youbeauty@mamamia.com.au. 
And if you want something else to listen to you can find all the Mamamia podcasts here.

CREDITS: 
Hosts: @leighacampbell and @kelly_mccarren.
Producers: Talissa Bazaz, Zara Sengstock & Ella Maitland.
Video Producer: Michael Kean 

Mamamia acknowledges the traditional owners of the land on which we have recorded this podcast.

Why are beauty founders launching products they don&rsquo;t actually use? This week, Leigh Campbell and Kelly McCarren unpack the strategy behind brand launches, from Dieux&rsquo;s retinol to Zoe Foster Blake&rsquo;s eye cream, and why it&rsquo;s actually a sign of a great brand.
And, Reddit released its first-ever People&rsquo;s Beauty Index, revealing that 'no-makeup makeup' is officially out, eyeshadow is back, and fragrance searches are getting delightfully unhinged.
Plus, we dive into your beauty dilemmas! We break down the ultimate guide to red lipstick starting at just $10 and Leigh shares a simple routine to help stop your winter-faded pigmentation from bouncing back once the sun comes out.
Product Recommendations ✨<a href="https://redditinc.com/news/the-peoples-beauty-index"></a>
<ul>
<li><a href="https://fave.co/45yRGyD">Gucci Beauty Rouge &agrave; L&egrave;vres Matte Lipstick, $72</a></li>
<li><a href="https://fave.co/4gjBZQD">Rimmel Lasting Finish Lipstick Alarm, $10</a></li>
<li><a href="https://fave.co/4zsSYc6">Violette FR Petal Bouche Matte, $51</a></li>
<li><a href="https://fave.co/4qp4i4K">L'Oreal Paris Infallible Le Matte Resistance Liquid Lipstick 420, $15.99</a></li>
<li>&nbsp;<a href="https://fave.co/45GLUef">Holme Beauty Lip Lock 'Grace',&nbsp;$42&nbsp;</a></li>
<li><a href="https://fave.co/4gq4igs">NYX Lip Lingerie &lsquo;On Fuego&rsquo;, $12.95</a></li>
<li><a href="https://fave.co/4qtWezS">MP Cosmetics Lip Stick Adore, $18</a></li>
</ul>
Youbie top picks:
<ul>
<li><a href="https://fave.co/4gHE3mR">Mac Ruby Woo, $40</a></li>
<li><a href="https://fave.co/4wyMTbj">Mac Lady Danger, $40</a></li>
<li><a href="https://fave.co/4qsfVYR">LipSense Long-Lasting Liquid Lip Fly Girl, $42</a></li>
<li><a href="https://fave.co/4bY84w2">Dior Rouge Forever Lipstick 999, $69</a></li>
<li><a href="https://fave.co/4bV7AqG">Revlon Super Lustrous Lipstick 'Certainly Red', $15.95</a></li>
</ul>
Leigh&rsquo;s top picks:&nbsp; SPENDY: <a href="https://fave.co/4g88wub">YUNJAC Skin Perfecting Protective Base Prep, $43</a> SAVEY: <a href="https://fave.co/4wyNc5X">Lacura Stellar Setting Spray, $6.99</a> MVP:&nbsp;<a href="https://fave.co/3U38M5a">Maybelline Sculpting Stix Eyeliner, $19.99</a>
Kelly&rsquo;s top picks:&nbsp; SPENDY: <a href="https://fave.co/3Sn2Djz">Jo Malone Sea Salt &amp; Bergamot $125 (30ml)</a> SAVEY: &nbsp;<a href="https://fave.co/4gnWkEy">E.L.F Pillow Puff $18</a> MVP:&nbsp;<a href="https://fave.co/4g7tkC7">Fenty Skin Plush Puddin&rsquo; Lip Mask $31</a> READ MORE HERE:&nbsp;
<ul>
<li>Want access to all of Leigh's articles? Sign up to be a Mamamia subscriber <a href="https://www.mamamia.com.au/subscribe/?utm_source=shownotes&amp;utm_medium=podcast&amp;utm_campaign=youbeauty">here</a>.</li>
<li>Subscribe to your exclusive You Beauty newsletter <a href="https://www.mamamia.com.au/newsletter/">here</a>.&nbsp;</li>
<li><a href="https://redditinc.com/news/the-peoples-beauty-index">The People&rsquo;s Beauty Index - Reddit</a></li>
<li><a href="https://www.reddit.com/r/perfumesthatfeellike/">Perfumes That Feel Like - Reddit&nbsp;</a></li>
</ul>
HELPFUL LINKS:&nbsp;
<ul>
<li>Right now, every Mamamia subscriber is automatically entered to win a $5,000 Dreamworld holiday for four; flights, accommodation, express passes and more included.<a href="https://www.mamamia.com.au/subscribe"> </a><a href="https://www.mamamia.com.au/subscribe/?utm_source=shownotes&amp;amp;utm_medium=podcast&amp;amp;utm_campaign=youbeauty&amp;amp;utm_content=dreamworld-giveaway">Subscribe here to enter</a>. <a href="https://help.mamamia.com.au/en-US/subcriber-giveaway-x-dreamworld-7904221">T&amp;Cs apply</a>.</li>
<li>Become a <a href="https://www.mamamia.com.au/subscribe/?utm_source=shownotes&amp;amp;utm_medium=podcast&amp;amp;utm_campaign=wayw">Mamamia subscriber </a>and get an all-access pass to everything we make, including exclusive podcasts and early listening, subscriber-only articles, monthly giveaways and our home workout app, MOVE.</li>
<li>Get access to Very Peri, Mamamia's exclusive perimenopause series, for just $59. 25 world-leading experts, over 20 on-demand sessions, available now. We&rsquo;ve sorted through the noise so you don't have to. Go to<a href="http://veryperi.com.au/"> veryperi.com.au</a> today. You hot? Same.</li>
</ul>
SOCIALS:&nbsp;
<ul>
<li>Follow Us on&nbsp;<a href="https://www.instagram.com/youbeautypodcast/">Instagram</a> and <a href="https://www.tiktok.com/@youbeautypod">TikTok</a> to get all our fabulous beauty hacks, tips &amp; tricks!&nbsp;</li>
<li>Join all 87,000 Youbies over in our <a href="https://www.facebook.com/groups/2112109512358240/">Facebook Group here </a>to ask questions and get exclusive behind the scenes content.&nbsp;</li>
<li>Got a beauty dilemma you need solved?! Email us youbeauty@mamamia.com.au.&nbsp;</li>
<li>And if you want something else to listen to you can find all the Mamamia podcasts&nbsp;<a href="https://www.mamamia.com.au/podcasts/you-beauty/laura-wells-in-her-bag/%C2%A0https://www.mamamia.com.au/podcast/">here</a>.</li>
</ul>
CREDITS: 
<ul>
<li>Hosts: <a href="https://www.instagram.com/leighacampbell/">@leighacampbell</a> and <a href="https://www.instagram.com/kelly_mccarren/">@kelly_mccarren</a>.</li>
<li>Producers: Talissa Bazaz, Zara Sengstock &amp; Ella Maitland.</li>
<li>Video Producer: Michael Kean&nbsp;</li>
</ul>
Mamamia acknowledges the traditional owners of the land on which we have recorded this podcast.

You Beauty is the show for your face, hair and bathroom cabinet.

Every Friday, we're bringing you one unmissable episode packed with honest reviews, genuine recommendations, and the kind of beauty conversation you'd only have with your closest friends. 

It's the products that are actually worth your money, the hacks the Youbie community swear by and answers to all the beauty questions you could ever have.

You Beauty is the show for your face, hair and bathroom cabinet.
Every Friday, we're bringing you one unmissable episode packed with honest reviews, genuine recommendations, and the kind of beauty conversation you'd only have with your closest friends.&nbsp;
It's the products that are actually worth your money, the hacks the Youbie community swear by and answers to all the beauty questions you could ever have.

You Beauty

The Ultimate Guide To The Perfect Red Lip & How To Keep Pigmentation At Bay

https://api.omny.fm/orgs/3ea926be-9be7-482a-8ac3-a44f016e43d1/clips/b0ce3490-d738-42d0-a05a-b4ac00267f36/transcript