Why are beauty founders launching products they don’t actually use? This week, Leigh Campbell and Kelly McCarren unpack the strategy behind brand launches, from Dieux’s retinol to Zoe Foster Blake’s eye cream, and why it’s actually a sign of a great brand.

And, Reddit released its first-ever People’s Beauty Index, revealing that 'no-makeup makeup' is officially out, eyeshadow is back, and fragrance searches are getting delightfully unhinged.

Plus, we dive into your beauty dilemmas! We break down the ultimate guide to red lipstick starting at just $10 and Leigh shares a simple routine to help stop your winter-faded pigmentation from bouncing back once the sun comes out.

Product Recommendations ✨

• Gucci Beauty Rouge à Lèvres Matte Lipstick, $72
• Rimmel Lasting Finish Lipstick Alarm, $10
• Violette FR Petal Bouche Matte, $51
• L'Oreal Paris Infallible Le Matte Resistance Liquid Lipstick 420, $15.99
•  Holme Beauty Lip Lock 'Grace', $42 
• NYX Lip Lingerie ‘On Fuego’, $12.95
• MP Cosmetics Lip Stick Adore, $18

Youbie top picks:

• Mac Ruby Woo, $40
• Mac Lady Danger, $40
• LipSense Long-Lasting Liquid Lip Fly Girl, $42
• Dior Rouge Forever Lipstick 999, $69
• Revlon Super Lustrous Lipstick 'Certainly Red', $15.95

Leigh’s top picks: 
SPENDY: YUNJAC Skin Perfecting Protective Base Prep, $43
SAVEY: Lacura Stellar Setting Spray, $6.99
MVP: Maybelline Sculpting Stix Eyeliner, $19.99

Kelly’s top picks: 
SPENDY: Jo Malone Sea Salt & Bergamot $125 (30ml)
SAVEY:  E.L.F Pillow Puff $18
MVP: Fenty Skin Plush Puddin’ Lip Mask $31

READ MORE HERE: 

• Want access to all of Leigh's articles? Sign up to be a Mamamia subscriber here.
• Subscribe to your exclusive You Beauty newsletter here. 
• The People’s Beauty Index - Reddit
• Perfumes That Feel Like - Reddit 

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CREDITS:

• Hosts: @leighacampbell and @kelly_mccarren.
• Producers: Talissa Bazaz, Zara Sengstock & Ella Maitland.
• Video Producer: Michael Kean 

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