Lynette Reeves is a Behavioral Change Specialist with the Miroma Project Factory, a globally integrated digital development studio coupling leading edge, engaging solutions with unique behavioural change, storytelling and gamification.

In this episode, Lynette discusses behavioural economics and behavioural centred design, including understanding some key frameworks for digital health product design such as the ‘EAST framework’. She also talks through how to evaluate effectiveness in supporting client outcomes in clinical health, wellbeing and social change.



Key takeaways:
Lynette began her career working in healthcare before moving into the agency realm. She now works with clients to achieve success with healthtech and digital health initiatives using behavioural change techniques.
Behavioural science and economics underpins a lot of what is currently offered to us in the digital space.
Trying to reimagine healthcare without behavioural insights is likely to lead to failure. One might say the secret to success is to constantly inform your innovation road map using behavioural insights.



Resources and links:
LinkedIn for MPF: https://www.linkedin.com/company/miromaprojectfactory/
LinkedIn for Lynette: https://www.linkedin.com/in/lynette-reeves-20525214/
Facebook: https://www.facebook.com/miromaprojectfactory
Instagram: https://www.instagram.com/miromaprojectfactory/



Connect:
Listen to other episodes of Reimagining Healthcare
Connect with Yianni Serpanos on LinkedIn
Follow HealthTechX on LinkedIn

Lynette Reeves is a Behavioral Change Specialist with the Miroma Project Factory, a globally integrated digital development studio coupling leading edge, engaging solutions with unique behavioural change, storytelling and gamification.
In this episode, Lynette discusses behavioural economics and behavioural centred design, including understanding some key frameworks for digital health product design such as the ‘EAST framework’. She also talks through how to evaluate effectiveness in supporting client outcomes in clinical health, wellbeing and social change.
 
Key takeaways:
<ol>
<li aria-level="1">Lynette began her career working in healthcare before moving into the agency realm. She now works with clients to achieve success with healthtech and digital health initiatives using behavioural change techniques.</li>
<li aria-level="1">Behavioural science and economics underpins a lot of what is currently offered to us in the digital space.</li>
<li aria-level="1">Trying to reimagine healthcare without behavioural insights is likely to lead to failure. One might say the secret to success is to constantly inform your innovation road map using behavioural insights.</li>
</ol>
 
Resources and links:
<ul>
<li aria-level="1">LinkedIn for MPF:<a href="https://www.linkedin.com/company/miromaprojectfactory/"> https://www.linkedin.com/company/miromaprojectfactory/</a></li>
<li aria-level="1">LinkedIn for Lynette:<a href="https://www.linkedin.com/in/lynette-reeves-20525214/"> https://www.linkedin.com/in/lynette-reeves-20525214/</a></li>
<li aria-level="1">Facebook:<a href="https://www.facebook.com/miromaprojectfactory"> https://www.facebook.com/miromaprojectfactory</a></li>
<li aria-level="1">Instagram:<a href="https://www.instagram.com/miromaprojectfactory/"> https://www.instagram.com/miromaprojectfactory/</a></li>
</ul>
 
Connect:
<ul>
<li aria-level="1"><a href="https://healthtechx.com.au/podcasts/">Listen to other episodes of Reimagining Healthcare</a></li>
<li aria-level="1"><a href="https://www.linkedin.com/in/yianni-serpanos/">Connect with Yianni Serpanos on LinkedIn</a></li>
<li aria-level="1"><a href="https://www.linkedin.com/company/healthtechx">Follow HealthTechX on LinkedIn</a></li>
</ul>

Reimagining Healthcare is a podcast about digital health innovation in the healthcare industry. On the show, we're talking HealthTech and Healthcare with innovators and how they’re building a world of seamless digital healthcare experiences with positive impact on people’s lives. We cover all areas of digital mental health, digital physical therapy, digital wellness, digital health interventions and digital health therapeutics. 

Our guests include healthcare providers, developers, advisers and investors providing for a diverse and culturally rich exploration of the journey toward a world of integration digital health empowerment for all people covering start ups, scale ups and all types of entrepreneurial activity in the space.

Hosted by Yianni Serpanos, a HealthTech industry leader and Founder of HealthTechX.com.au (a digital health innovation & health tech start up community) and getcoreplus.com (digital health practice management software).

Reimagining Healthcare is a podcast about digital health innovation in the healthcare industry. On the show, we're talking HealthTech and Healthcare with innovators and how they’re building a world of seamless digital healthcare experiences with positive impact on people’s lives. We cover all areas of digital mental health, digital physical therapy, digital wellness, digital health interventions and digital health therapeutics. 
Our guests include healthcare providers, developers, advisers and investors providing for a diverse and culturally rich exploration of the journey toward a world of integration digital health empowerment for all people covering start ups, scale ups and all types of entrepreneurial activity in the space.
Hosted by Yianni Serpanos, a HealthTech industry leader and Founder of HealthTechX.com.au (a digital health innovation &amp; health tech start up community) and getcoreplus.com (digital health practice management software).

Reimagining Healthcare is a podcast about digital health innovation.

Reimagining Healthcare

Reimagining Healthcare is a podcast that is talking health tech & digital health innovation. On the show, we're talking HealthTech and Healthcare with innovators and how they’re building a world of seamless digital healthcare experiences with positive impact on people’s lives. 

We cover all areas of digital mental health, digital physical therapy, digital wellness, digital health interventions and digital health therapeutics.  Our guests include healthcare providers, health-tech developers, healthtech advisers and healthtech investors providing for a diverse and culturally rich exploration of the journey toward a world of integration digital health empowerment for all people covering start ups, scale ups and all types of entrepreneurial activity in the space. 

Hosted by Yianni Serpanos, a HealthTech industry leader and Founder of HealthTechX.com.au (a digital health innovation & health tech start up community) and coreplus.com.au (digital health practice management software).

Reimagining Healthcare is a podcast that is talking health tech &amp; digital health innovation. On the show, we're talking HealthTech and Healthcare with innovators and how they’re building a world of seamless digital healthcare experiences with positive impact on people’s lives. We cover all areas of digital mental health, digital physical therapy, digital wellness, digital health interventions and digital health therapeutics.  Our guests include healthcare providers, health-tech developers, healthtech advisers and healthtech investors providing for a diverse and culturally rich exploration of the journey toward a world of integration digital health empowerment for all people covering start ups, scale ups and all types of entrepreneurial activity in the space. Hosted by Yianni Serpanos, a HealthTech industry leader and Founder of HealthTechX.com.au (a digital health innovation &amp; health tech start up community) and coreplus.com.au (digital health practice management software).

Advertisement