Today I’m speaking with Peter Caddick, Founder & CEO of sella.io, an ai supported brand and digital marketing agency working with healthcare and healthtech businesses.

In this first part of the interview, Peter explains Activity Based Marketing, overcoming business owner resource constraints, doing the basics and what that means, cutting through the noise of modern marketing tools and speaking to customers in a relavant and authentic way. 

Let’s jump in!

______

Next episode, we’ll pick up the discussion with Peter on B2B marketing, his experience and insights in the healthcare space, and some profound insight into how healthcare businesses should be responding to the rapidly approaching future of marketing.

Speak to you then!

______

LINKS:
LinkedIn: https://www.linkedin.com/in/petercaddick/?originalSubdomain=au
Website: https://www.sella.io/

Connect:


Listen to other episodes of Reimagining Healthcare


Connect with Yianni Serpanos on LinkedIn


Follow HealthTechX on LinkedIn

Today I’m speaking with Peter Caddick, Founder &amp; CEO of sella.io, an ai supported brand and digital marketing agency working with healthcare and healthtech businesses.
In this first part of the interview, Peter explains Activity Based Marketing, overcoming business owner resource constraints, doing the basics and what that means, cutting through the noise of modern marketing tools and speaking to customers in a relavant and authentic way. 
Let’s jump in!
______
Next episode, we’ll pick up the discussion with Peter on B2B marketing, his experience and insights in the healthcare space, and some profound insight into how healthcare businesses should be responding to the rapidly approaching future of marketing.
Speak to you then!
______
LINKS:
<ul>
<li>LinkedIn: <a href="https://www.linkedin.com/in/petercaddick/?originalSubdomain=au">https://www.linkedin.com/in/petercaddick/?originalSubdomain=au</a></li>
<li>Website: <a href="https://www.sella.io/">https://www.sella.io/</a></li>
</ul>
Connect:
<ul data-indent-level="1">
<li>
<a href="https://healthtechx.com.au/podcasts/" data-renderer-mark="true">Listen to other episodes of Reimagining Healthcare</a>
</li>
<li>
<a href="https://www.linkedin.com/in/yianni-serpanos/" data-renderer-mark="true">Connect with Yianni Serpanos on LinkedIn</a>
</li>
<li>
<a href="https://www.linkedin.com/company/healthtechx" data-renderer-mark="true">Follow HealthTechX on LinkedIn</a>
</li>
</ul>

Reimagining Healthcare is a podcast about digital health innovation in the healthcare industry. On the show, we're talking HealthTech and Healthcare with innovators and how they’re building a world of seamless digital healthcare experiences with positive impact on people’s lives. We cover all areas of digital mental health, digital physical therapy, digital wellness, digital health interventions and digital health therapeutics. 

Our guests include healthcare providers, developers, advisers and investors providing for a diverse and culturally rich exploration of the journey toward a world of integration digital health empowerment for all people covering start ups, scale ups and all types of entrepreneurial activity in the space.

Hosted by Yianni Serpanos, a HealthTech industry leader and Founder of HealthTechX.com.au (a digital health innovation & health tech start up community) and getcoreplus.com (digital health practice management software).

Reimagining Healthcare is a podcast about digital health innovation in the healthcare industry. On the show, we're talking HealthTech and Healthcare with innovators and how they’re building a world of seamless digital healthcare experiences with positive impact on people’s lives. We cover all areas of digital mental health, digital physical therapy, digital wellness, digital health interventions and digital health therapeutics. 
Our guests include healthcare providers, developers, advisers and investors providing for a diverse and culturally rich exploration of the journey toward a world of integration digital health empowerment for all people covering start ups, scale ups and all types of entrepreneurial activity in the space.
Hosted by Yianni Serpanos, a HealthTech industry leader and Founder of HealthTechX.com.au (a digital health innovation &amp; health tech start up community) and getcoreplus.com (digital health practice management software).

Reimagining Healthcare is a podcast about digital health innovation.

Reimagining Healthcare

Reimagining Healthcare is a podcast that is talking health tech & digital health innovation. On the show, we're talking HealthTech and Healthcare with innovators and how they’re building a world of seamless digital healthcare experiences with positive impact on people’s lives. 

We cover all areas of digital mental health, digital physical therapy, digital wellness, digital health interventions and digital health therapeutics.  Our guests include healthcare providers, health-tech developers, healthtech advisers and healthtech investors providing for a diverse and culturally rich exploration of the journey toward a world of integration digital health empowerment for all people covering start ups, scale ups and all types of entrepreneurial activity in the space. 

Hosted by Yianni Serpanos, a HealthTech industry leader and Founder of HealthTechX.com.au (a digital health innovation & health tech start up community) and coreplus.com.au (digital health practice management software).

Reimagining Healthcare is a podcast that is talking health tech &amp; digital health innovation. On the show, we're talking HealthTech and Healthcare with innovators and how they’re building a world of seamless digital healthcare experiences with positive impact on people’s lives. We cover all areas of digital mental health, digital physical therapy, digital wellness, digital health interventions and digital health therapeutics.  Our guests include healthcare providers, health-tech developers, healthtech advisers and healthtech investors providing for a diverse and culturally rich exploration of the journey toward a world of integration digital health empowerment for all people covering start ups, scale ups and all types of entrepreneurial activity in the space. Hosted by Yianni Serpanos, a HealthTech industry leader and Founder of HealthTechX.com.au (a digital health innovation &amp; health tech start up community) and coreplus.com.au (digital health practice management software).

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