Metro Detroiters have seen their fair share of name changes over the years. No longer can you go to Hudson's. Or Farmer Jack. What makes brand names so powerful? WWJ's Zach Clark has the answer in a new Daily J.

Metro Detroiters have seen their fair share of name changes over the years. No longer can you go to Hudson's. Or Farmer Jack. What makes brand names so powerful? WWJ's Zach Clark has the answer in a new Daily J.

A daily dive into the top story across metro Detroit. The podcast will feature WWJ reporters, newsmakers and experts to quickly, thoroughly and entertainingly take us through the story.

A daily dive into the top story across metro Detroit. The podcast will feature WWJ reporters, newsmakers and experts to quickly, thoroughly and entertainingly take us through the story.

The Daily J

A daily dive into the top story across Metro Detroit. The podcast will feature WWJ reporters, newsmakers and experts to quickly, thoroughly and entertainingly take us through the story.

A daily dive into the top story across Metro Detroit. The podcast will feature WWJ reporters, newsmakers and experts to quickly, thoroughly and entertainingly take us through the story.

You weren't alone if you always called it 'Pine Knob'. Why exactly are names so powerful?

Long Form (multi topic, hourly/full show)

Two broods of cicadas are set to emerge from the ground this spring and that could create trillions of bugs, something that hasn't happened in centuries. On a new Daily J, WWJ's Zach Clark learns that the main use for the cicadas is going to be food for animals... and even some humans. (PHOTO: Getty Images)

Two broods of cicadas are set to emerge from the ground this spring and that could create trillions of bugs, something that hasn't happened in centuries. On a new Daily J, WWJ's Zach Clark learns that the main use for the cicadas is going to be food for animals... and even some humans. (PHOTO: Getty Images)

Trillions of cicadas will blanket the Midwest this spring. And for some people, that means dinner is served

Drunk driving kills thousands each year across the nation. And over the weekend, we received a painful reminder of that in Monroe County. On this Daily J, WWJ's Brian Fisher wonders if a new law on the way would have helped prevent another needless tragedy. (Credit: Getty)

Drunk driving kills thousands each year across the nation. And over the weekend, we received a painful reminder of that in Monroe County. On this Daily J, WWJ's Brian Fisher wonders if a new law on the way would have helped prevent another needless tragedy. (Credit: Getty)

Could alcohol detection technology have prevented another drunk driving tragedy?

Michigan is a seemingly endless source of natural resources and beauty. But on this Earth Day, are we doing enough to preserve our state? On a new Daily J, WWJ's Zach Clark talks to experts about what we can do specific to Metro Detroit. (PHOTO: Big Joe/Getty) 

Michigan is a seemingly endless source of natural resources and beauty. But on this Earth Day, are we doing enough to preserve our state? On a new Daily J, WWJ's Zach Clark talks to experts about what we can do specific to Metro Detroit. (PHOTO: Big Joe/Getty)

You weren't alone if you always called it 'Pine Knob'. Why exactly are names so powerful?

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