You weren't alone if you always called it 'Pine Knob'. Why exactly are names so powerful?

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Metro Detroiters have seen their fair share of name changes over the years. No longer can you go to Hudson's. Or Farmer Jack. What makes brand names so powerful? WWJ's Zach Clark has the answer in a new Daily J.

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The Daily J

A daily dive into the top story across Metro Detroit. The podcast will feature WWJ reporters, newsma 
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