Backstage during day one of the 2024 BET Awards, Master P joined Greg Street to discuss the legacy of the BET Awards and his current business ventures, including his new oatmeal line under his Miller Family Foods brand. 

“It's a blessing, bro. I'm always grinding, man,” Master P says off the bat. “We don't let them roadblocks stop us, sometimes you gotta pop out on them. Now we popping out with this healthy oatmeal! My fans always say, ‘You know what, we need some healthy foods,’ and I heard them. We have a lot of successful businesses and then we came and said, we gonna change the game again the same way we changed it in Hip Hop. We doing it in the food industry.”

Master P’s Miller Family Foods, he admits, “took years,” to put together. We've been building the whole Miller Family Foods thing for a while now, and when you look at Broadus Food with Snoop [Dogg], we had the cereal and so I'm like, you know what, let's build a bunch of family brands. That's where it comes from. This is what's missing because you're not gonna be able to play sports forever. You're not gonna be able to be an entertainer forever. My thing is let's teach our people how to bridge the wealth gap and that's the way we do it, by products.”

“I feel like God has blessed me to be able to see something bigger and have a bigger vision,” Master P explains. “My thing is, I wanna just keep blessing our people. I want the ones that want this information, want this knowledge, and want this game. I'm gonna keep giving it to them because the only way we could bridge the wealth gap, we got to be more owners, we got to be owning our own products and brands because a lot of us wear a lot of these things that we never own.”

“If we create more owners, then we can control to give money back to our community and our culture,” he adds. “And that's what I'm talking about -- bridging the wealth gap where the owners understand that the money is in the brand… the money is not in me.”

Listen to Greg Street’s full talk with Master P above.

Words by Joe Cingrana Interview by Greg Street

Backstage during day one of the 2024 BET Awards, Master P joined Greg Street to discuss the legacy of the BET Awards and his current business ventures, including his new oatmeal line under his Miller Family Foods brand. 
“It's a blessing, bro. I'm always grinding, man,” Master P says off the bat. “We don't let them roadblocks stop us, sometimes you gotta pop out on them. Now we popping out with this healthy oatmeal! My fans always say, ‘You know what, we need some healthy foods,’ and I heard them. We have a lot of successful businesses and then we came and said, we gonna change the game again the same way we changed it in Hip Hop. We doing it in the food industry.”
Master P’s Miller Family Foods, he admits, “took years,” to put together. We've been building the whole Miller Family Foods thing for a while now, and when you look at Broadus Food with Snoop [Dogg], we had the cereal and so I'm like, you know what, let's build a bunch of family brands. That's where it comes from. This is what's missing because you're not gonna be able to play sports forever. You're not gonna be able to be an entertainer forever. My thing is let's teach our people how to bridge the wealth gap and that's the way we do it, by products.”
“I feel like God has blessed me to be able to see something bigger and have a bigger vision,” Master P explains. “My thing is, I wanna just keep blessing our people. I want the ones that want this information, want this knowledge, and want this game. I'm gonna keep giving it to them because the only way we could bridge the wealth gap, we got to be more owners, we got to be owning our own products and brands because a lot of us wear a lot of these things that we never own.”
“If we create more owners, then we can control to give money back to our community and our culture,” he adds. “And that's what I'm talking about -- bridging the wealth gap where the owners understand that the money is in the brand… the money is not in me.”
Listen to Greg Street’s full talk with Master P above.
Words by Joe Cingrana Interview by Greg Street

Audio & Interviews from V-103 in Atlanta.

Audio &amp; Interviews from V-103 in Atlanta.

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