Did we nearly have a 50 year head start on some of Big Tech’s stickiest ethical dilemmas? Say hello to the “What If” men of The Simulmatics Corporation. As so expertly illuminated in Jill Lepore’s book IF/THEN: How The Simulmatics Corporation Invented the Future, the company aimed for a radical idea: Use computers to predict and influence people’s behavior. Today we call it business as usual. But as issues of algorithmic bias, misinformation, and privacy protection continue to raise red flags about the future of predictive algorithms and artificial intelligence, what clues can we find in the past? 

Scott is then joined by Nabiha Syed, President of The Markup, an investigative journalism startup exploring how powerful actors use technology to reshape society. Listen in for a fascinating conversation about algorithmic harm, possible roads to effective regulation, and why progress starts with the willingness to get things wrong.