Valentine's Day is this weekend. It's on a Saturday. When the day falls on the weekend, we tend to spend more and take more time to celebrate the day, so says Lightspeed commerce, a digital consulting and research firm.

In 2024, Americans spent $25.8 billion on Valentine's presents. The number one person receiving those gifts were significant others and spouses. Second on the list, other family members and #3 friends. Interesting fact, Americans spend more money on their pets on Valentine's Day than they do on co-workers.

One year which stands out is 2020, the year of the pandemic. That year, Americans went Cupid Crazy when they spent an estimated $27 billion over the holiday. Many of the dollars spent were gifts ordered online and not at retailers or restaurants because of quarantine.

Gen-Zer's have a different approach than other generations to the Valentine's Day. They tend to spend more money on themselves and lean toward beauty and self-care products. Jewelry, candy and flowers are still popular gifts according to "Doo-Finder", a company which tracks E-commerce. 

On Tuesday's La Crosse Talk, two local business owners visited the studio discussing their products. Jonathan Rose from Rose Jewelers in downtown La Crosse and Dave Edwards from the Ranison Candy Shop on the city's Southside joined Sean Dwyer to talk about some sweet treats and golden gift ideas.