Ahead of Rivoli Theatre’s 105th birthday Friday, co-owner Jonathan Gelatt stopped in studio to talk about what it’s like owning a theatre and the way they’re building community. We also, of course, nerded out on classic movies. 

On the show, Gelatt talks about why the Rivoli doesn’t always have the big blockbusters right away and, instead, does things like Cult Movie Night or Adventure Films Night to be a better part of both the La Crosse Community and old-school moviegoers. 

We also discussed other ways to use the theatre — like video game night or Black Friday night — and how theatre owners might take advantage of their own personal big screen.

For its birthday, the Rivoli is headed back to the 1920s Friday, showing the Wizard of Oz, as movie goers will have to raid their car center consoles go get in — $.30 for adults and $.11 for kids with $.25 popcorns. Before heading off to Oz at 6 p.m., they’ll have a little presentation. 

Ahead of Rivoli Theatre&rsquo;s 105th birthday Friday, co-owner Jonathan Gelatt stopped in studio to talk about what it&rsquo;s like owning a theatre and the way they&rsquo;re building community. We also, of course, nerded out on classic movies.&nbsp;
On the show, Gelatt talks about why the Rivoli doesn&rsquo;t always have the big blockbusters right away and, instead, does things like Cult Movie Night or Adventure Films Night to be a better part of both the La Crosse Community and old-school moviegoers.&nbsp;
We also discussed other ways to use the theatre &mdash; like video game night or Black Friday night &mdash; and how theatre owners might take advantage of their own personal big screen.
For its <a href="https://tickets.rivoli.net/websales/pages/info.aspx?evtinfo=957852~e3c66030-62d8-4282-9886-16d09f1887f2&amp;amp;epguid=ede1d7b6-59fe-438b-acc4-d87fc3880065&amp;amp;mdy=9/19/2025&amp;amp;">birthday</a>, the Rivoli is headed back to the 1920s Friday, showing the Wizard of Oz, as movie goers will have to raid their car center consoles go get in &mdash; $.30 for adults and $.11 for kids with $.25 popcorns. Before heading off to Oz at 6 p.m., they&rsquo;ll have a little presentation.&nbsp;

WIZM's LaCrosse Talk. News and talk about the issues of the day for Western Wisconsin.

WIZM's LaCrosse Talk. News and talk about the issues of the day for Western Wisconsin.

WIZM - La Crosse  Talk Interviews

WIZM’s La Crosse Talk brings you the voices shaping Western Wisconsin.
Broadcast live weekday mornings on WIZM News Talk 92.3 FM, 106.7 FM, 1410 AM, and streaming at wizmnews.com and on the WIZM app, La Crosse Talk dives into the headlines, local politics, community issues, and conversations that matter most to listeners in the Coulee Region. Hosted as part of the La Crosse Talk Morning Show, each episode features in-depth interviews with newsmakers, elected officials, experts, and everyday citizens offering real perspectives on the events and decisions impacting La Crosse and surrounding communities. Whether it's breaking news, civic discussions, or community stories, La Crosse Talk keeps you informed and connected to the place you call home.

WIZM&rsquo;s La Crosse Talk brings you the voices shaping Western Wisconsin. Broadcast live weekday mornings on WIZM News Talk 92.3 FM, 106.7 FM, 1410 AM, and streaming at <a href="https://www.wizmnews.com/">wizmnews.com</a> and on the WIZM app, La Crosse Talk dives into the headlines, local politics, community issues, and conversations that matter most to listeners in the Coulee Region. Hosted as part of the La Crosse Talk Morning Show, each episode features in-depth interviews with newsmakers, elected officials, experts, and everyday citizens offering real perspectives on the events and decisions impacting La Crosse and surrounding communities.&nbsp;Whether it's breaking news, civic discussions, or community stories, La Crosse Talk keeps you informed and connected to the place you call home.